About the Role
The Sales Lead will be responsible for expanding Cedar's presence across the mortgage and real estate ecosystem. This person will identify, develop, and activate partnerships with lenders, brokerages, and financial organizations, turning new relationships into active, revenue-generating channels.
You will report directly to the Head of Partnerships and work closely with leadership and cross-functional teams to drive adoption, manage onboarding, and strengthen Cedar's position as a trusted partner in home affordability.
What You'll Do
Business Development and Channel Expansion
• Identify and pursue partnership opportunities with mortgage lenders, real estate brokerages, and financial institutions
• Build and manage a strong pipeline of prospective partners to expand Cedar's national footprint
• Drive engagement and deal flow through outreach, presentations, and follow-up efforts that convert interest into live partnerships
Executive Engagement and Industry Presence
• Present Cedar's homeownership model to senior and C-suite executives at partner organizations
• Lead partnership discussions that communicate value and establish long-term alignment
• Represent Cedar at industry conferences, associations, and events to build awareness and relationships
Partner Onboarding and Enablement
• Manage the full partner lifecycle from first contact through activation and ongoing success
• Work cross-functionally with Product, Sales Ops, Marketing, and Legal to ensure seamless partner integration
• Deliver training sessions and provide partner-specific materials to support origination and marketing of Cedar transactions
Cross-Functional Collaboration and Market Insights
• Serve as the main liaison between partners and internal teams
• Gather and share field insights to improve partner tools, collateral, and processes
• Contribute to strategic planning and market expansion initiatives with the executive team
What We're Looking For
We're looking for a driven, relationship-oriented professional who thrives in a fast-paced, high-growth environment. The right person is both a hunter and a strategist, skilled at opening doors, earning trust, and creating lasting value across the mortgage and real estate ecosystem.
Ideally, you have B2B sales or Partnership experience within the mortgage, real estate, or PropTech industry. Existing relationships with mortgage originators is a plus.
Qualifications
• Strong understanding of the mortgage landscape, including lending channels, origination workflows, and industry dynamics
• Experience selling to mortgage and real estate professionals
• 5+ years of experience in sales or business development within the mortgage, real estate, title, or financial services industries
• Proven success in outbound sales, cold outreach, and pipeline development
• Familiarity with Conventional, FHA, VA, and Non-QM loan products
• Understanding of real estate and mortgage regulations, compliance requirements, and industry standards
• Strong grasp of how real estate transactions work and each party's role throughout the process
• Excellent communication and relationship-building skills with the ability to influence and build trust
• Comfortable in a metric-driven, high-activity sales environment
• Highly organized with strong attention to detail, follow-up discipline, and CRM management
• Proficient in Microsoft Office and modern sales tools
• Self-starter with grit, energy, and resilience who stays motivated under pressure
• Passionate about expanding home affordability and creating a more inclusive path to homeownership
