Sales Lead

Anon

$80K — $120K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-4 years in sales or sales-adjacent roles with agency/digital marketing exposure
  • Strong written communication skills, assessed through outreach
  • Organized follow-up habits to ensure no dropped leads
  • Comfortable closing or rapidly developing closing skills
  • Scrappy mindset, demonstrating a bias toward action

Responsibilities

  • Build and refine target lists for outbound marketing efforts
  • Ruthlessly qualify leads based on fit, timing, and problem intensity
  • Own and enhance sales materials, ensuring high-quality output
  • Execute pitches and facilitate discussions demonstrating deep SEO knowledge
  • Provide valuable market feedback to the team to refine sales strategies
  • Maintain accurate records in the CRM for follow-up and sales tracking

Benefits

  • Remote-friendly work environment
  • Opportunity to work closely with the founding team
  • Potential for career growth within the company
  • Commission tied to closed-won sales, incentivizing performance
  • A focus on long-term career development, not just immediate sales
Full Job Description
TL;DR

Run the full sales motion end-to-end: source → reach out → qualify → pitch → close. You bring digital-marketing / SEO subject-matter expertise and the grit to send 50 cold messages a day. The last 10% of every sale is SME judgment - that's why this isn't a generic SDR seat.
Why this role exists

Sales today is founder-led, end to end. We need a counterpart who can run the same motion, because at our stage the front end and the close are part of the same conversation. We want someone with real digital-marketing or SEO chops so prospects feel they're talking to a peer, not a script.
What you'll do
  • Top of funnel. Build target lists by ICP (specialty SMB services in the $1-10M range). Run outbound across email, LinkedIn, Instagram, cold calling. Test angles weekly.
  • Qualify ruthlessly. Fit + timing + problem intensity. We'd rather skip a marginal call than waste the slot.
  • Own the sales materials. Pre-call decks, case-study one-pagers, follow-up artifacts. We have internal agents that produce a lot of this for you - your job is to use them, give them better inputs, and review the output before it goes out.
  • Run pitches and close. Bring SEO and digital-marketing depth to the conversation. Prospects need to feel you actually understand their problem.
  • Feed market signal back. Objections that recur, language that lands, ICP refinements, pricing pushback. Weekly digest into the team.
  • Keep the CRM honest. Stages, notes, next steps. No dropped balls.
Profile we're optimizing for
  • Scrappy, young-ish in their career, hungry. Bias toward action.
  • Has done agency or SEO/digital-marketing work - enough to talk credibly about audits, sitemaps, backlinks, AI-Overview optimization, content strategy.
  • Comfortable with outbound volume and rejection.
  • AI-native (drafts sequences and personalization with Claude, doesn't grind them out manually).
  • Cares about systems, not just hitting today's number.
Success looks like (first 90 days)
  • Owns a meaningful share of new outbound volume by end of month 1.
  • Books and runs discovery calls independently.
  • First closes attributable to your pipeline by month 3.
  • A working library of pitch materials and objection responses, kept current.
Hard requirements
  • 1-4 years in sales or sales-adjacent roles, with at least some agency / digital marketing / SEO exposure.
  • Strong written communication (the bar is high - we'll judge it from your outreach to us).
  • Organized follow-up habits. You don't drop balls.
  • Comfortable closing, or comfortable becoming comfortable closing fast.
Nice to have
  • Direct SEO sales experience.
  • Familiarity with Apollo, Clay, Instantly, Lemlist, and similar.
  • Comfort on camera for short video DMs / Loom follow-ups.
Compensation

Base + commission tied to closed-won, with a bonus on qualified meetings booked. We'll share specifics in the first call. We want this to be a real career bet, not a churn-and-burn SDR seat.
Logistics
  • Remote-friendly
  • Works closely with the founding team and the Growth Lead.

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