Essential Duties & Responsibilities

Training & Enablement Content

• Develop retail- and wholesale-focused content:Create engaging training materials — product knowledge guides, sales technique modules, interactive eLearning, videos, quick-reference tools, and customer interaction scenarios — tailored for both retail mattress sales associates and internal wholesale teams.

• Simplify the complex:Translate technical product features (materials, sleep technologies, warranty terms) into compelling, easy-to-understand content that resonates with frontline associates and customers.

• Own the content ecosystem:Develop, maintain, and govern training content across Bridge,PurplePedia, LMS, and the Grid Institute training library — including product knowledge, sales skills, and process training, plus new-hire onboarding materials that stay current with launches and strategy changes.

• Use instructional design best practices:Apply adult learning principles and instructional design methodologies to produce training that sticks in fast-paced retail and wholesale settings; partner with the Visual Brand Manager on polished, on-brand assets.

• Support development:Work with the HRBP to develop and refresh competency-building content, translating goal-setting frameworks and leadership development priorities into field-ready training.

• Deliver across channels and improve:Design content that is accessible across platforms including LMS, mobile devices, and in-store training kiosks; incorporate feedback from associates, store managers, and retail partners to continuously refine effectiveness.

Launch Enablement & Field Tools

• Lead launch readiness:Lead enablement execution for product launches, trade shows, and major account initiatives — ensuring the field has training kits, sell sheets, launch guides, and enablement assets on time and on brand.

• Build the toolkit:Develop andmaintaina library of field enablement tools: sell sheets, objection-handling guides, FAQs, competitive tools, and quick-reference materials.

• Align to selling moments:Partner with Product, Marketing, Visual Merchandising, and Account teams to translate launch priorities and selling strategies into clear, field-ready content; support seasonal promotions with targeted content aligned to commercial goals.

Wholesale Communications

• Run field comms:Execute the wholesale communications calendar — drafting, scheduling, and distributing field communications across sales leadership, account teams, and cross-functional partners.

• Message strategy to the field:Own content development for leadership forums, regional cascades, and the National Sales Meeting — translating strategic direction into clear, engaging messaging that drives consistent field execution; partner withRevOpsonlogistics, timing, and distribution.

• Set the standard:Maintaincommunication standards for the field: consistent voice,timelydelivery, and clear calls to action.

Culture & Recognition

• Drive engagement:Coordinate and execute wholesale culture and recognition programs including Club Purple, contests, Prime Praise, and other engagement initiatives.

• Celebrate the wins:Develop compelling content and communications that celebrate team wins, highlight top performers, and reinforce team identity; support engagement programming at NSM and key field events.

• Measure and evolve:Track program participation and field sentiment; share insights to help leadership evolve culture initiatives over time.

Cross-Functional Collaboration

• Partner broadly:Build strong working relationships across Sales, Marketing, Product, Finance, and Operations to stay ahead of key initiatives and ensure enablement content is always launch-ready.

• Advocate for the field:Represent the wholesale enablement function in cross-functional planning discussions; proactively surface field needs and gaps.

• Own the ambiguous:Manage a variety of special projects with a high degree of autonomy as priorities evolve.

Required Skills, Education & Experience

• Bachelor's degree in Instructional Design, Communications, Marketing, English, Education, or equivalent experience.

• 3 6 years of experience in sales enablement, instructional design, training content development, or field communications 6 preferably in a B2B, wholesale, or product-driven retail environment (mattress, furniture, home goods, etc.).

• Strong writing and content creation skills 6 able to independently produce polished field communications, training materials, program launches, and event content 6 with strong attention to detail.

• Proven ability to translate complex product information into engaging, accessible training content, and a solid understanding of the retail sales cycle, especially high-consideration items like mattresses or furniture.

• Familiarity with instructional design principles and experience with tools like Articulate 360, Vyond, Camtasia, or Adobe Creative Suite.

• Experience managing LMS platforms and/or sales enablement tools (Bridge, Salesforce,Highspot, or similar); comfortable with platform governance and content hygiene.

• Demonstrated ability to manage multiple concurrent programs and deadlines in a fast-paced environment; a self-starter whooperateswith minimal direction and shifts priorities quickly.

• Highproficiencyin office software, including MS Office, G-Suite, and project management tools.

Preferred Qualifications

• Experience in the sleep, home goods, furniture, or consumer products industry, including familiarity with sleep science, mattress construction, or related terminology.

• Familiarity with wholesale/retail channel dynamics and multi-account environments.

• Experience designing mobile-first or microlearning content.

• Experience with NetSuite, Salesforce, or CRM/reporting tools.

• Background in culture-building, recognition programs, or internal brand communications.

Help us equip every retail associate and wholesale partner with the tools, training, and confidence to succeed — and give every customer a better night's sleep.

Physical Requirements

Physical activities may occasionallyinclude:remainingin a stationary position, oftenstandingor sitting for prolonged periods; and adjusting or moving objects up to 15 pounds in all directions.

Physical activities may constantlyinclude:communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.

Environmental conditions may occasionallyinclude:noisy environments; frequent interruptions; and some travel by air as needed for quarterly meetings, trade shows, and customer visits (about 25%).