Keurig Dr Pepper

Sales Effectiveness Manager

Keurig Dr Pepper • $96K — $115K *
Avenel, NJ 07001In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree with 5+ years in CPG sales or related; or Master's with 3+ years experience.
  • Strong design and delivery skills for training, both virtual and live.
  • Proven track record of influencing and coaching within a complex network.
  • Deep understanding of DSD field roles and routines, with credibility among frontline leaders.
  • Excellent program/project management skills, able to lead end-to-end workstreams.

Responsibilities

  • Develop enablement assets and coordinate reviews with leadership.
  • Lead and support training initiatives for DSD sales teams.
  • Partner with frontline leaders to ensure coaching and capability gap closure.
  • Engage with field leaders to troubleshoot adoption barriers and reinforce expectations.
  • Establish a feedback loop for continuous sales enablement improvements.
  • Identify operational barriers and implement corrective training actions.
  • Manage field communications to convey updates and best practices.

Benefits

  • Medical, Dental, and Vision coverage.
  • Paid Time Off, including parental leave and vacation days.
  • 401k plan with company match.
  • Tuition reimbursement for further education.
  • Mileage reimbursement for travel-related expenses.
Full Job Description
Job Overview:

Join a high-visibility Sales Effectiveness team focused on helping our DSD (Direct Store Delivery) organization sell smarter, service better and operate seamlessly through modern, digital ways of working. This role will be a key driver of digital transformation, training, and adoption -translating new tools and capabilities into the daily/weekly routines of our sales team. You will design and deliver scalable training, enablement, and adoption efforts-partnering with Sales, IT, and cross-functional stakeholders to drive measurable usage, proficiency, and sustained field performance.

This position will specifically focus on one of our three DSD Business Units - the North Business Unit. The geography that this role covers is approximately one third of the United States.

Location: North Business Unit
Travel: Up to ~50% (field rides, trainings, regional sessions)

Key responsibilities

Sales Enablement, Training & Field Adoption
  • Develop/curate enablement assets (job aids, huddle guides, FAQs, manager talking points, train-the-trainer packs) and coordinate reviews with program leadership.
  • Lead and support training of DSD sales teams, incorporating proven approaches like workshops, video shorts, and ongoing support cadences.
  • Partner with frontline leaders (DSS/TL/RVP) to reinforce usage, coach in the flow of work, and close capability gaps through ride-alongs and targeted follow-ups.
  • Spend time with field leaders (virtual huddles or in-person) to coach desired behaviors, troubleshoot adoption barriers, and reinforce expectations.
  • Establish and run a feedback loop (field input 12 prioritization 12 updated training/comms) to continuously improve sales enablement and adoption.
  • Identify barriers (process, data, usability, capability), and drive corrective actions across training, comms, and support.
  • Reinforce adoption through leadership channels, change champions, and local follow-through.


Sales Effectiveness Reporting, Planning & Communications
  • Support Sales Effectiveness reporting rhythms (scorecards, benchmarking, ad-hoc insights) and contribute to leadership meetings (MORs, AOPs, governance updates).
  • Draft and manage consistent field communications (launch updates, "what's changing," "how to win," tips & tricks"), coordinating with broader enablement channels.
  • Define, track, and report adoption and readiness indicators (usage, engagement, proficiency signals, qualitative feedback) and translate insights into actions for leaders and product teams.

Skills & Competencies:
  • Ability to take initiative; be proactive without waiting for direction; strong sense of personal accountability, highly self-motivated.
  • Strong facilitation presence; can teach, coach, and energize groups.
  • Exceptional interpersonal skills - able to read the room, adapt style, and build rapport across a wide range of personalities.
  • Clear, persuasive communicator who can tailor messages to any audience level.
  • Influences and drives action without direct authority.
  • Field-first mindset: practical, action-oriented, and empathetic to operational constraints
  • Comfortable in ambiguity; creates clarity and momentum.

Total Rewards:
  • Salary Range: $96,800 - $115,00/ year
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:

  • Willing and able to travel up to 50% of the time.
  • Bachelor's degree and minimum of 5 years of experience in CPG sales, sales enablement, analytics, training, or related field or Masters in a related field and minimum of 3 years of related experience.
  • Understanding of DSD field roles and routines; credibility with frontline leaders and comfort coaching in the trade environment.
  • Demonstrated experience designing and delivering training (virtual + live), with the ability to translate complex workflows into simple field behaviors.
  • Skill in facilitation, public speaking, and moderating small and large groups
  • Expertise in motivating and coaching individuals and influencing across a complex network.
  • Strong program/project management skills; ability to lead workstreams end-to-end, manage timelines, and coordinate across stakeholders.
  • Proficient in Microsoft Office, especially Excel, Word, PowerPoint and Outlook.

About Keurig Dr Pepper

Keurig is a beverage company that offers a variety of K-Cup pods and single-serve coffee makers. The company provides iced coffee brewers, cappuccino, and latte makers.

Keurig Dr Pepper Careers

Join the vibrant team at Keurig Dr Pepper, a leading beverage company in North America, where innovation, leadership, and diversity thrive. As a powerhouse in the beverage sector, Keurig Dr Pepper offers a plethora of job opportunities that cater to a variety of skills and career aspirations.

Work You’ll Do

At Keurig Dr Pepper, every position contributes to the company's success, from brewing innovation to market leadership. Our team is committed to fostering a culture of growth and professional development, making our company a perfect place for those who are driven to excel in their careers.

Explore Career Paths

Whether you're looking for an internship, full-time employment, or a leadership role, Keurig Dr Pepper provides a dynamic environment where your career can flourish. We are dedicated to hiring talented professionals who are eager to drive our mission of delivering high-quality beverages to consumers globally.

Innovate and Lead

Join a team where innovation is at the core of everything we do. Keurig Dr Pepper is home to a diverse group of forward-thinking professionals who are not only experts in their fields but are also leaders who inspire change and growth within the industry.

Diversity and Inclusion

At Keurig Dr Pepper, we believe diversity fuels innovation. Our commitment to diversity training ensures that all team members have the opportunity to thrive and contribute their unique perspectives. We strive to create an inclusive workplace where everyone feels valued and empowered.

Benefits and Culture

Our employees enjoy a range of benefits that support both their professional and personal lives. At Keurig Dr Pepper, you will find a supportive culture that values networking, leadership development, and a work-life balance. We invest in our employees through comprehensive benefits packages and continuous professional development opportunities.

Join Our Team

Search for open positions that match your skills and interests. Keurig Dr Pepper is always on the lookout for passionate, curious, and innovative team players. Explore the exciting employment and internship opportunities available and find out how you can contribute to our community of dedicated professionals.

Stay Connected

Keep up to date with the latest company news, career tips, and industry insights—all from the people who work here. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and discover the rewarding career opportunities that await at Keurig Dr Pepper.

Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s as committed to your career growth as you are. At Keurig Dr Pepper, we’re not just filling positions—we’re building leaders.

Keurig Dr Pepper Jobs

With a commitment to innovation, leadership, and diversity, Keurig Dr Pepper is more than just a beverage company—it's a place where you can make a difference. Join us in our journey to refresh the world and make a lasting impact.
Learn more about Keurig Dr Pepper
Size
27,500 employees
Market Cap
$51 billion
Industry
Food & Beverages
Net Income
$1.3 billion
Founded
1990
5 Year Trend
+14.5%
Revenue
$11.6 billion
NASDAQ
KDP
* Ladders Estimates

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