Campaign Monitor

Sales Director, CMI Sales

Campaign Monitor$100K — $130K *
Miami, FL 33186In-Person
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of sales experience in direct, supplier, or incentives sectors
  • Bachelor's Degree in Sales, Marketing, Business, Communications, Hospitality or related field
  • Strong relationship-building and contract negotiation skills
  • Comfortable with public speaking and effective communication
  • Familiarity with the MICE market is preferred
  • Certifications like CIS, CITP, CMP are advantageous
  • Proficient in Microsoft Excel, PowerPoint, Word, and Outlook

Responsibilities

  • Develop and maintain relationships with corporate and incentive accounts
  • Cultivate new business opportunities through networking and outreach
  • Represent Carnival Cruise Line at industry events and activities
  • Manage sales lifecycle from lead generation to post-sailing follow-up
  • Document all interactions and maintain CRM accuracy
  • Support CMI team with group travel and program execution
  • Perform additional duties as assigned

Benefits

  • Cost-effective medical, dental, and vision plans
  • Employee Assistance Program and mental health resources
  • 401(k) plan with company match
  • Comprehensive paid time off including vacation and sick leave
  • Complementary stand-by cruises and employee discounts
  • Tuition reimbursement for personal and professional development
Full Job Description
Job Description

The Sales Director, CMI Sales is responsible for generating and growing business from corporate, charter, and incentive channels outside traditional travel agency distribution. This role manages a portfolio of assigned corporate and incentive accounts, cultivates new business opportunities, and oversees the sales cycle from lead generation through program execution and post-sailing follow up. The Manager partners closely with internal stakeholders and shipboard teams to ensure successful program delivery, while maintaining accurate reporting within approved CRM systems. This position plays a key role in expanding Carnival Cruise Line's presence within the MICE, charter, and B2B loyalty markets through relationship development, consultative selling, and effective account management.

Essential Functions:
  • Develops and maintains strong relationships with assigned accounts through scheduled in-person and virtual sales calls. Maintains thorough documentation of all interactions and ensures accurate CRM records. Maximizes budgeted sales opportunities, including Carnival-sponsored experiential events, to grow account engagement and revenue.
  • Identifies, qualifies, and develops new business opportunities within the MICE, charter, and B2B pre-paid loyalty segments. Generates leads through networking, industry involvement, and strategic outreach. Tracks and reports pipeline activity within approved CRM tools and executes a consultative sales approach to convert prospects into revenue-generating programs.
  • Represents Carnival Cruise Line at industry conferences, client events, and account activities, serving as a brand ambassador within the corporate and incentive market. Supports the CMI team with ship inspections, charter sailings, group travel needs, and on-site program requirements as needed.
  • Responds to all incoming leads within 24 hours and manages each opportunity through the full sales lifecycle, from initial response through program execution and post-sailing follow-up. Ensures clients receive timely, accurate information to maintain momentum throughout the sales process.
  • Performs other duties as assigned

Qualifications:
  • 7+ years of sales experience preferably in direct, supplier and/or incentives required
  • Bachelor's Degree in Sales, Marketing, Business, Communications, Hospitality or related field.

Knowledge, Skills, and Abilities:
  • Contract Negotiations, Relationship Building
  • Must be comfortable public speaking, strong written and verbal communications, time management skills, self-starter and driven to succeed, understanding of the MICE market preferred, enjoys networking with the ability to close sales.
  • CIS, CITP, CMP or other industry designated certifications preferred.
  • Excel, PowerPoint, Word, Outlook

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: 25-50% with shipboard travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as "remote." As a remote role, it allows employees to work full-time from their home. It may also require regular travel to Carnival headquarters in Miami, FL for in-office collaboration. Sourcing of candidates is primarily done in Carnival's remote hubs of Orlando, Tampa, Atlanta, Houston, and Dallas. If the search is extended past those areas, candidates must be located in one of the following U.S. states: FL, GA, TX and NC

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
  • Health Benefits:
    • Cost-effective medical, dental and vision plans
    • Employee Assistance Program and other mental health resources
    • Additional programs include company paid term life insurance and disability coverage
  • Financial Benefits:
    • 401(k) plan that includes a company match
    • Employee Stock Purchase plan
  • Paid Time Off
    • Holidays - All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion.
    • Vacation Time - All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
    • Sick Time - All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
  • Other Benefits
    • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
    • Personal and professional learning and development resources including tuition reimbursement

#LI-Remote

#CCL

#LI-GS1

About Campaign Monitor

Campaign Monitor is a global email marketing and automation software company. The company was founded in 2004 and is headquartered in Sydney, Australia. Campaign Monitor provides a platform for businesses to create, send, and optimize email campaigns. The company has offices in San Francisco, London, and Nashville, and serves over 250,000 customers worldwide. Campaign Monitor's customers include small businesses, non-profits, and Fortune 500 companies.
Learn more about Campaign Monitor
Size
250 employees
Industry
Founded
2004

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