Sales Development Representative

Forma.ai

$65K — $110K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in business development or strategic pipeline generation in B2B SaaS
  • Demonstrated success in engaging and qualifying sales opportunities
  • Experience communicating with senior leaders in large organizations
  • Familiarity with high ACV deals and extended sales processes
  • Knowledge of account-based strategies and personalized outreach
  • Expertise in scaling outreach using automation
  • Strong collaboration skills with go-to-market leadership
  • Proficiency in CRM and sales engagement tools for managing activities

Responsibilities

  • Conduct research to identify key stakeholders in target accounts
  • Initiate personalized outreach across multiple channels like email and LinkedIn
  • Iterate on messaging and outreach tactics to enhance engagement
  • Qualify prospects to determine alignment with Forma.ai's offerings
  • Schedule meetings to generate new pipeline for Account Executives
  • Collaborate with Account Executives regarding account strategies and messaging
  • Engage with inbound leads and prospects through marketing initiatives

Benefits

  • Employee stock ownership plan
  • Comprehensive healthcare package including medical, dental, and vision
  • Paid parental leave
  • $750 yearly training stipend for development
  • Opportunities for career advancement as an individual contributor or leader
Full Job Description
What You'll Be Doing

As a Sales Development Representative, you'll help create new opportunities and build pipeline for Forma.ai. You'll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities.

Outbound & Prospecting
  • Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance
  • Execute personalized outbound outreach across email, phone, LinkedIn, and other channels
  • Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion

Qualification & Pipeline
  • Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai
  • Book qualified meetings and create new pipeline for our Account Executives
  • Use CRM and sales engagement tools to manage activity, track engagement, and stay organized

Sales & Marketing Collaboration
  • Partner closely with Account Executives on target accounts, messaging, and outreach
  • Follow up with inbound leads, event attendees, and prospects engaged through marketing programs
  • Work with Marketing to turn account engagement and intent signals into targeted outreach


What We're Looking For
  • 3+ years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS
  • Proven success engaging, qualifying, and generating sales opportunities
  • Experience talking to senior leaders at large organizations
  • Experience with high ACV deals and long sales cycles
  • Expertise in account-based strategies and highly personalized outreach
  • Experience scaling outreach and leveraging automation while maintaining a high-quality touch
  • Strong collaboration skills; experience working closely with GTM leadership
  • Comfort using CRM, analytics, and engagement tools to manage and measure top-of-funnel activities
  • Excellent relationship-building, communication, and executive presence


Additional Job Info:
  • This position is for an existing vacancy
  • Compensation: 65K base salary; 110K OTE

What you can expect from us

Meaningful compensation. In addition to your base salary, you'll join our employee stock ownership plan to further recognize your contributions to Forma.ai's success.

Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program.

Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.

Growth. You'll have a huge opportunity to build a career for yourself and gain the type of experience you're looking for, whether that's as an individual contributor or as a people leader.

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