Sales Consultant

Swickard Auto Group

• $72K — $150K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of sales experience, preferably in automotive or luxury sectors
  • Strong consultative sales background from hospitality, financial services, or technology
  • Genuine enthusiasm for the Land Rover brand and its heritage
  • Polished and professional demeanor suitable for high-net-worth clientele
  • Self-motivated with a proven track record of follow-through
  • Comfortable with CRM tools and digital communication
  • Valid driver's license with a clean driving record

Responsibilities

  • Welcome guests with warmth and genuine curiosity
  • Guide guests through Land Rover's lineup with product knowledge
  • Conduct test drives to showcase the Land Rover ownership experience
  • Build and maintain a guest pipeline through disciplined follow-up
  • Collaborate with finance and management for a transparent purchase experience
  • Meet monthly sales targets while ensuring guest satisfaction
  • Stay updated on Land Rover's lineup and technology features

Benefits

  • Paid Land Rover brand and product training from day one
  • Medical, dental, and vision insurance
  • Life insurance and supplemental coverage options
  • Paid time off and paid holidays
  • Clear career path with opportunities for advancement
  • Employee vehicle purchase and service discounts
Full Job Description
Job Type

Full-time

Description

Redwood City, CA | Land Rover | Jaguar | Luxury brand | Automotive experience preferred | Hospitality experience welcome | Sales experience welcome | Peninsula | Bay Area | Silicon Valley | Veterans encouraged to apply | $72,000 - $150,000+ OTE

IS THIS YOU?
• You're a relationship-first sales professional who earns trust through preparation, honest guidance, and consistent follow-through - guests feel genuinely served, not sold to
• You have automotive sales experience - or come from luxury hospitality, financial services, technology, or another consultative background - and you're ready to represent a brand that Peninsula buyers choose deliberately
• You want to build a long-term book of business in one of the Bay Area's most affluent and loyalty-driven markets, where the right consultant earns clients who come back for every vehicle and send their network

WHAT YOU'LL DO
• Welcome guests with genuine curiosity and warmth - understanding what they want before presenting what we have
• Guide guests through Land Rover's lineup with growing product knowledge and confidence - connecting capability, design, and technology to what matters most to each buyer
• Present vehicles and conduct test drives that bring the Land Rover ownership experience to life
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on Land Rover's full lineup, technology features, and growing electrified offerings
• Represent Land Rover Redwood City and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR
• Automotive sales experience preferred - candidates from luxury hospitality, financial services, technology, and high-end retail with strong consultative sales backgrounds are encouraged to apply
• Genuine enthusiasm for the Land Rover brand - capability, heritage, and design are real talking points with Peninsula buyers and the best consultants believe in them
• Relationship-first approach - you listen before you present and earn trust before you ask for the sale
• Polished, professional presence - Redwood City's Land Rover buyers are discerning and expect a consultant who matches their standard
• Self-motivated with a consistent track record of follow-through and results
• Comfortable with CRM tools and digital communication - or quick to learn them
• Valid driver's license with a clean driving record

Strong candidates have come from automotive, luxury hospitality, technology, financial services, and real estate. What they share is a track record of earning the trust of sophisticated buyers and following through without exception.

WHAT WE OFFER
• OTE of $72,000 - $150,000+ annually
• Paid Land Rover brand and product training from day one
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path - strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts

WHY LAND ROVER REDWOOD CITY
• The Peninsula corridor is one of the most loyalty-driven luxury automotive markets in the Bay Area - Land Rover buyers here are community-connected, and the consultant who earns their trust earns referrals that build a book of business without starting from zero every month
• A high-net-worth buyer base that responds to consultants who know the product, respect their time, and follow through - the skills that drive earnings here are transferable from technology, financial services, and luxury hospitality backgrounds
• Land Rover's lineup - Defender, Range Rover, Discovery, Sport - attracts buyers who are genuinely passionate about the brand, making every guest interaction more rewarding for a consultant who shares that enthusiasm
• Swickard is one of the fastest-growing dealer groups in the country - ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values - Honor, Engage, Anticipate, Respond, Thank - are the foundation of how we sell, serve, and lead
• Leadership that invests in your development and celebrates consultants who build lasting guest loyalty

If you're a relationship-driven sales professional ready to represent one of the world's most distinctive luxury brands in one of the Bay Area's most affluent and loyalty-driven markets - we'd like to meet you.

Salary Description

$72K - $150K+ OTE annually

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