Sales Consultant

Swickard Auto Group

$50K — $150K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • High 'HQ' (Hospitality Quotient): kindness, optimism, and integrity.
  • 1+ years of sales experience in automotive or hospitality.
  • Strong communication, interpersonal, and negotiation skills.
  • Genuine passion for the automotive industry.
  • Fast learner, especially regarding new vehicle features.
  • Self-motivated with a strong drive to meet sales goals.
  • Professional appearance and demeanor.

Responsibilities

  • Prepare meticulously for customer appointments to maximize efficiency.
  • Guide customers through the sales process clearly and professionally.
  • Conduct engaging product demonstrations and test drives.
  • Maintain detailed records of customer interactions in the CRM.
  • Negotiate deals with transparency and respect for customer needs.
  • Adhere to dealership standards while presenting products.
  • Collaborate with Finance for a smooth delivery process.

Benefits

  • Opportunities for career growth and leadership roles.
  • Continuous training and support.
  • Personal and professional development opportunities.
  • Comprehensive insurance options including medical, dental, and vision.
  • Optional disability insurance coverage.
  • 401k retirement plan.
  • Paid holidays and flexible PTO.
Full Job Description
Job Type

Full-time

Description

Palo Alto, CA | Premium brand | Luxury & Hospitality | No prior automotive experience is required! | Veterans encouraged to apply
  • Related Fields: real estate, high-end retail, airline, hotel, restaurant, mortgage lending, hospitality

The Sales Consultant is the driving force behind a dealership's sales success. You'll build relationships with customers, understand their needs, and present vehicles that perfectly match their lifestyle and budget. Your charisma, product knowledge, and negotiation skills will be key to closing deals and exceeding sales targets.

Responsibilities:
  • Prepare for every appointment - know the product, know the guest, respect their time
  • Guide guests through the full sales process with clarity: options, pricing, financing, and timelines
  • Conduct product demonstrations and test drives that highlight what makes BMW exceptional
  • Track every interaction in the CRM and follow up consistently to build lasting relationships
  • Negotiate with integrity - find the right deal for the guest and the dealership
  • Support dealership goals through professional presentation and adherence to our standards
  • Partner closely with Finance to ensure a seamless delivery experience

Qualifications:
  • Demonstrates a high "HQ" (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity.
  • 1+ years of sales experience in automotive or other hospitality/sales role.
  • Strong communication, interpersonal, and negotiation skills.
  • A passion for the automotive industry and a genuine desire to help customers.
  • Excellent product knowledge and the ability to learn about new vehicle features quickly.
  • Self-motivated, with a drive to succeed and achieve sales targets.
  • Professional appearance and demeanor.
  • Valid driver's license with a clean driving record.
  • A positive and enthusiastic attitude.

Benefits of Working at Swickard:
  • Career Path - Swickard isn't just a J-O-B. You'll learn and grow into different roles and be able to take on new leadership responsibilities.
  • Ongoing training and support
  • Opportunities for continued personal and professional growth.

Competitive benefits package:
  • Insurance: medical, dental, vision, life and pet insurance
  • Optional disability coverage
  • 401k plan
  • Paid Holidays
  • PTO

Salary Description

$50,000 to $150,000 Per Year

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