Sales Application Engineer

Wanzl

$70K — $95K *
Technical Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Engineering, Business, or related field
  • Minimum five years of relevant industry experience
  • Proficient in Solidworks and AutoCAD or similar software
  • Strong problem-solving and technical skills
  • Excellent communication and interpersonal abilities
  • Experience in capturing customer requirements
  • Ability to travel up to 35% including occasional international travel

Responsibilities

  • Provide technical support to the sales team for effective communication of product offerings
  • Assist in the entire sales process, from lead generation to closing deals
  • Serve as the technical SME during customer interactions, including demos and presentations
  • Develop and present tailored technical proposals to clients
  • Facilitate effective communication as a liaison among sales, product management, and manufacturing teams
  • Participate in customer meetings and pre-install site surveys to gather requirements
  • Assist in developing and reviewing technical documentation and CAD drawings

Benefits

  • Opportunity to work in a collaborative environment within a manufacturing setting
  • Engagement with customers through presentations and technical training
  • Professional growth through exposure to industry events and trade shows
  • Contributions to project-based work that impacts customer satisfaction
  • Dynamic role requiring both technical and sales acumen
Full Job Description
Position Overview:

The Sales Application Engineer (SAE) will play a crucial role in assisting the departments by refining the scope of work for ETO products and serving as a subject matter expert for relevant products. This position plays a crucial role in ensuring that technical products and solutions are effectively tailored to meet the specific needs of customers, ultimately driving sales and customer satisfaction. The Sales Application Engineer also collects voice of the customer feedback, leads and participates in customer presentations, and provides some technical support. The Sales Application Engineer combines technical knowledge with sales skills to provide solutions to customers' needs. This position is instrumental in bridging the gap between the sales team and the Cart Segment, ensuring seamless communication and collaboration.

The position will be located in Wanzl North America's Manufacturing Plant in Newton, NC.

Key Responsibilities:

  • Provide technical support and guidance to the sales team, enabling them to effectively communicate product capabilities and benefits to customers.
  • Support the sales team throughout the sales process, from lead generation to closing deals.
  • Serve as the technical subject matter expert during customer interactions, providing detailed explanations and insights into our products and solutions. Includes technical demonstrations and presentations to potential clients.
  • Assist in development and present technical proposals and solutions to customers, ensuring alignment with their needs and expectations. Includes ensuring that proposed solutions and customer specifications are feasible and align with the company's capabilities.
  • Act as a liaison between the Sales team, Product Managers, and the D&D department, and Manufacturing facilitating effective communication and collaboration.
  • Participate in customer meetings, site visits, pre-install site surveys, and presentations to gather requirements and provide technical expertise.
  • Assist in the development and review of technical documentation, including product specifications, drawings, and proposals.

  • Develop CAD drawings for use in project proposals, permit submissions, and internal project pricing
  • Review on-site products & provide design validation
  • Assist with demonstration of technologies integrated with relevant products

  • Stay updated on market needs, industry trends, technological advancements, and competitor products to provide valuable insights and recommendations.
  • Attend trade shows, conferences, and other industry events to promote the company's offerings.
  • Provide technical training and support to the sales team


Required Skills and Experience

  • Proven experience in a Sales Application Engineering role, preferably within the retail solutions industry.
  • Strong technical background with the ability to understand and explain complex engineering concepts.
  • Excellent communication and interpersonal skills, with the ability to effectively interact with customers and internal teams and the ability to explain technical information to non-technical stakeholders. Additionally, must demonstrate the ability to build and maintain relationships with clients and internal teams.
  • Demonstrated ability to work collaboratively in a team environment and manage multiple projects simultaneously.
  • Proficiency in technical documentation and proposal writing.
  • Familiarity with D&D processes and new product development (NPD) is a plus.
  • Strong problem-solving skills and a proactive approach to addressing customer needs.


Qualifications

  • Bachelor's degree in Engineering, Business, or a related field.


  • Minimum five (5) years of related industry experience.
  • Proficient in Solidworks and AutoCAD or related software programs.
  • Knowledge in Microsoft software suite
  • Demonstrated project management and leadership ability

  • Highly organized with excellent written and oral communication skills

  • Experience capturing customer requirements and translating them into recommendations
  • Strong technical aptitude and advanced problem-solving skills

  • Exemplary customer service skills

  • Self-motivated, high initiative, self-directed

  • Ability to travel up to 35% including occasional international travel

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