Sales & Marketing Director

Charter Senior Living- Owensboro, KY

Pay Range starting between $75,000+

We are seeking a driven, compassionate, and relationship-focused Sales & Marketing Director to lead occupancy growth efforts while helping families navigate one of the most important decisions in their lives.

This role is ideal for someone who thrives in a fast-paced, people-centered environment and enjoys building relationships, hosting community events, conducting tours, and helping prospective residents find the right senior living solution.

If you are passionate about senior living sales, customer experience, and making meaningful connections, we would love to meet you!

Position Summary

The Sales & Marketing Director is responsible for driving occupancy growth and supporting community sales and marketing initiatives under the direction of the Executive Director.

This role is responsible for generating and managing leads, conducting community tours, building referral relationships, coordinating marketing initiatives and events, and guiding prospective residents and families through the decision-making and move-in process.

The ideal candidate is motivated, organized, professional, and passionate about helping families while achieving occupancy and revenue goals.

Responsibilities

Sales & Occupancy Development

• Drive occupancy growth and support census goals
• Manage prospective resident inquiries and follow-up processes
• Conduct professional, personalized community tours
• Build relationships with prospective residents and families
• Convert leads into move-ins through exceptional customer service and follow-through
• Maintain accurate lead management and CRM documentation

Marketing & Community Outreach

• Coordinate and participate in marketing events, outreach efforts, and networking opportunities
• Build and maintain referral relationships within the local market
• Promote the community through professional presentations and engagement initiatives
• Support community reputation management and brand visibility

Customer Experience

• Guide families through the senior living decision-making process with compassion and professionalism
• Ensure prospective residents and families receive timely communication and support
• Partner with community leadership to ensure smooth move-in transitions
• Help maintain a welcoming, "tour ready" community environment

Operational Collaboration

• Partner closely with the Executive Director and department leaders to support occupancy goals
• Collaborate with clinical and operations teams to ensure exceptional resident experiences
• Assist with move-in coordination and resident onboarding support
• Support community events and resident engagement initiatives

Qualifications

• Previous senior living, healthcare, hospitality, sales, leasing, or marketing experience preferred
• Assisted living or memory care experience strongly preferred
• Proven ability to build relationships and achieve sales goals
• Strong communication, presentation, and organizational skills
• Self-motivated and results-driven with strong follow-through
• Compassionate and customer-focused mindset
• Ability to multitask and thrive in a fast-paced environment
• CRM or senior living software experience preferred

What Makes a Great Fit

We are looking for someone who:

• Is passionate about helping seniors and families
• Thrives in relationship-building and sales environments
• Leads with professionalism, compassion, and positivity
• Enjoys networking, outreach, and community engagement
• Maintains strong organization and follow-through
• Balances occupancy goals with exceptional customer experience

What Our Associates Say About Charter

"It truly feels like family at Charter."

"The residents become an extension of my family."

"They truly live out their mission and values."

"I love working for a company that genuinely puts people first."

If you are looking for a rewarding opportunity where you can help families find the right senior living community while growing your career in sales and marketing, apply today to join Charter Senior Living!