Job Title:

Sales Activation Manager

Department:

Marketing

Reports to:

Director of Marketing

FLSA

Exempt

SUMMARY:

The Sales Activation Manager leads LifeSync's downstream marketing execution, owning the enablement, activation, and tactical support required to help Sales perform at a high level. This role translates product strategy and upstream marketing into field ready execution that drives engagement, pipeline, and revenue.

This position operates as a shared marketing service across both LifeSync lines of business:
• Patient Connections - supporting direct hospital sales
• Advanced Manufacturing - supporting OEM engineering and supply chain-focused sales motions

The role is highly cross functional and execution oriented, combining sales enablement, product launch activation, events, CRM marketing operations, and inside sales collaboration.

CORE DUTIES AND RESPONSIBILITIES:

1. Sales Enablement & Field Activation

• Own LifeSync's sales enablement strategy and operating cadence, ensuring Sales has the tools, messaging, and content required to sell effectively
• Develop, maintain, and deploy:
• Sales decks and collateral
• Product launch toolkits
• Value propositions and talk tracks
• Competitive and positioning materials
• Ensure enablement content is LOB specific while maintaining a consistent LifeSync voice
• Partner closely with Sales leadership to continuously improve usability and relevance of enablement tools

2. Product Launches & Campaign Execution

• Lead product launch activation in close coordination with Product Management and Upstream Marketing
• Translate launch strategy into:
• Sales ready materials
• Internal training and readiness
• External activation plans and campaigns
• Manage post launch follow through, ensuring launches are adopted and supported in the field

3. Tradeshows, Events & Field Marketing
• Own LifeSync's tradeshow and event execution, including: Event planning and prioritization, booth messaging and positioning, pre-event and post event activation, lead capture and follow up workflows.
• Manage current and future event resources to maximize ROI and sales engagement.

4. CRM, Lead Generation & Marketing Operations

• Own CRM marketing operations, including campaign setup, automation, and reporting
• Establish and manage email drip campaigns and lead nurture workflows
• Partner closely with Inside Sales to: Align campaigns with outreach, Improve lead quality and follow up, Support pipeline development.
• Track and report on lead generation, engagement, and conversion metrics

Team Leadership & Cross-Functional Collaboration

• Directly manage the E-Commerce Growth role
• Prepare to scale and manage additional resources (Event Manager, MarCom Ops) as the team grows.
• Serve as the primary downstream marketing partner to: Product Management, Upstream Marketing & Business Development, Sales and Inside Sales, Commercial and Operations teams.

REQUIREMENTS:

Technical & Functional Expertise

• Sales Enablement & GTM - Strong grasp of enablement frameworks, content strategy, sales readiness, and product launch execution
• CRM & Marketing Automation - Proficient in Salesforce for campaign execution, lead management, and reporting
• Demand Generation - Experience with lead generation, nurture programs, funnel optimization, and conversion best practices
• Events & Tradeshows - Proven ability to plan, activate, and measure events, including ROI tracking
• Healthcare / Medical Devices - Familiarity with hospital sales, OEM partnerships, regulatory considerations, and healthcare buying cycles
• Campaign & Content Management - Ability to create sales collateral, messaging, value propositions, and competitive materials
• Data, Budget & Project Management - Track KPIs, manage budgets and vendors, and execute multiple initiatives in parallel
• Sales Training & Enablement - Deliver effective presentations, product launches, and sales training sessions

Interpersonal Skills

• Cross-Functional Collaboration - Works effectively across Sales, Product, Operations, and Marketing
• Sales Partnership - Builds credibility and trust with sales leaders and field teams
• Communication & Influence - Clear communicator who can influence without authority in a matrixed environment
• Coaching & Development - Trains, mentors, and develops team members

Competencies

Execution & Operational Excellence

• Results-driven with a strong bias for action and attention to detail
• Data-driven decision maker who establishes scalable processes and workflows
• Adapts quickly to shifting priorities and market conditions

Strategic Thinking

• Translate strategy into field-ready, executable plans
• Strong business acumen connecting marketing efforts to pipeline and revenue
• Prioritize resources for maximum impact

Leadership & Growth Mindset

• Leads and motivates teams while managing stakeholders and change
• Customer-centric and focused on continuous improvement
• Demonstrates learning agility, resilience, initiative, and scalability thinking

SUPERVISORY RESPONSIBILITIES: Required

EDUCATION AND/OR EXPERIENCE:

• Bachelor's degree required in Marketing, Business, Communications, or related fields
• MBA preferred but not required
• Experience
• 7+ years of progressive experience in downstream marketing, sales enablement, product marketing, or demand generation
• B2B environments with complex sales cycles
• Proven track record in commercial activation programs, product launches, sales enablement program development, and event/tradeshow execution.
• Hands-on experience with CRM and marketing automation platform (Salesforce) Preferred.
• Medical devices, healthcare, or manufacturing industry background.
• People management experience.
• Multi-line business or matrixed organization experience.

PHYSICAL DEMAND: The position is primarily sedentary and requires comfort sitting at a desk for extended periods.

WORK ENVIRONMENT: This role operates in a standard office environment.

TRAVEL REQUIREMENT: Regular travel required (approximately 25-40% of time) required domestically and internationally for meetings, training, or product launches.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.