GAF

Retail Sales Representative I

GAF$70K — $96K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • High School Diploma or GED required; Bachelor's degree preferred.
  • Minimum 1 year of customer-facing experience with strong relationship-building skills.
  • Proficient in time management, organization, communication, and presentation skills.
  • Experience with Google Suite and MS Office is essential.
  • Highly motivated and independent, with a strong desire for career advancement in roofing sales.
  • Daily travel within the assigned territory is required; a valid driver’s license is mandatory.

Responsibilities

  • Analyze sales performance to identify strategic opportunities and areas for improvement.
  • Guide clients while balancing their requests with expert recommendations.
  • Prospect and develop leads through the sales funnel using value-selling techniques.
  • Convert objections into growth opportunities while promoting the GAF value proposition.
  • Educate customers on products and market trends through meetings and store visits.
  • Communicate complex topics clearly and professionally to clients and internal stakeholders.
  • Establish trust with retail teams and customers as a roofing expert during large projects.

Benefits

  • Comprehensive health insurance options including medical, dental, and vision coverage.
  • Support for family-building initiatives, catering to diverse paths to parenthood.
  • Robust 401K plan with employer matching contributions.
  • Programs available for achieving work-life balance, including wellness initiatives and financial coaching.
  • Internal training programs and generous tuition reimbursement for professional growth.
  • Opportunities to connect through Employee Resource Groups fostering education and allyship.
Full Job Description

Team Summary
Sales Career with Growth Potential - Join GAF as a Retail Sales Representative!
Are you ready to step into a role with an industry leader that not only challenges you but also offers a path filled with learning and growth opportunities? If you’re eager to dive into the building materials sales and marketing world, we have the perfect opportunity waiting for you!

Job Summary
We're a driven and supportive team focused on revolutionizing the sales and marketing strategies within the home improvement retail industry. Our mission? We are committed to elevating the roofing category to new heights. As a key contributor to our growth strategy, you will play a pivotal role in driving sales and profitability for key accounts, including both new and existing contractors. Additionally, you will be responsible for fostering strong relationships with our large national retail partners to ensure long-term success. If you are passionate about building strategic partnerships and driving business growth, we invite you to join us on this exciting journey!

As our Outside Retail Sales Representative, you'll be the heartbeat of our sales efforts, ensuring the seamless flow and sale of GAF products across national retail stores. Your mission is to educate, promote, and drive the growth of our brand, making an impact that you can be proud of.

-- Why Join Us?
This isn't just another job. It's a stepping stone to a career filled with possibilities. We value talent and hard work, and we're committed to your professional development. With us, you'll gain invaluable experience, knowledge, and skills that will propel you forward.
If you're passionate about making a difference and ready to take on a challenge that rewards resilience and innovation, we'd love to hear from you. Together, let's build something amazing.

Apply Now and Let's Build Your Future, Under This Roof!

Essential Duties

  • Selling: Analyze performance to identify successes, areas for improvement, and strategic opportunities to help clients stay ahead of competitors.

  • Know when to follow client requests and when to guide them toward better decisions.

  • Prospect, own, and develop leads through the sales funnel, turning potential Contractor opportunities into wins, through value-selling the benefits of GAF products, tools & resources.

  • Overcome objections and convert hurdles into growth opportunities, while selling the GAF value proposition.

  • Educate customers on products and market trends through meetings and store visits.

  • Communicate complex topics (like market conditions) in a clear and professional manner.

  • Work with Retail Outside selling teams to establish trust and support as the expert in roofing when working with them or their customers on large projects

  • Build instant rapport with clients through strong communication and diplomacy.

  • Influence & Train: Hone your skills with strong negotiating tactics, leveraging value propositions to position our clients as industry leaders. The Field Sales Representative will train individuals or small groups within the Big Box stores (Home Depot & Lowe’s) with an emphasis on general product knowledge, application techniques, and best practices.

  • Strategic Insights: Utilize Salesforce and Tableau to compile insightful reports to strategize next steps, identifying opportunities to go above and beyond.

  • Network & Advise: Become a trusted advisor by continuously networking, both with existing customers and potential new ones. Build strong relationships with contractors and customers, becoming their go-to advisor.

  • Problem-Solving: Thrive in an environment where your problem-solving skills lead to favorable outcomes.

  • Build Relationships: Develop meaningful relationships with a wide network, from in-store retail management teams to contractors, becoming their go-to consultant. This position will develop and maintain close working relationships with the Retail Sales Service Manager, Pro Retail Specialist, GAF Territory Sales Managers, Big Box home improvement retail management teams, inside and outside pro associates, merchandising teams, and store associates.

  • This position will partner closely with internal stakeholders to provide the best service to our customers and contractors.


Qualifications Required

  • H.S. Diploma or General Education Degree (GED) Required

  • Bachelor’s Degree Preferred

  • Experience: 1+ years of customer facing experience and proficient in building strong relationships with various stakeholders

  • Skills: Proven time management abilities; exceptional written, organization, communication & presentation skills; proficient in Google Suite and MS Office

  • Attributes: Highly motivated, independent, and possessing a strong desire for advancement within roofing sales.

  • Travel & Mobility: Ability to travel daily within your assigned territory. We will provide you with a company vehicle. Some overnight travel required, varying by region

  • Valid driver’s license required


Qualifications Preferred

  • Experience in the building materials industry is a plus

  • Bachelor’s Degree preferred, but a keen interest and motivation to grow in sales are equally valued

  • Experience with SalesForce and Tableau is a bonus

  • Bilingual is a plus


Travel Requirements: Ability to travel 50-70% within assigned territory

Base salary and/or rate of pay ranges listed are exclusive of fringe benefits and potential bonuses. Individual compensation offers will be determined based on a variety of factors, including but not limited to geographic location, relevant candidate experience and skill, education, and/or qualifications.

Total Cash Compensation Range: $70,400-$96,800 (inclusive of base salary and an annualized commission target).

How We Protect What Matters Most:

1. We offer a wide range of health insurance options that include medical, dental, and vision for you and your family. 2. Our Family-Building benefits support the many different journeys to fertility and parenthood. 3. Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions. 4. Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence. 5. Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program. 6. We're committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.

About GAF

GAF is a building materials manufacturing company that produces roofing materials, insulation, and other products for residential and commercial buildings. The company was founded in 1886 and is headquartered in Parsippany-Troy Hills, New Jersey. GAF has a long history of innovation and has developed many industry-leading products over the years. The company's products are known for their quality and durability, and are used by builders and homeowners across the country. GAF is committed to sustainability and has implemented many environmentally-friendly practices in its operations.
Learn more about GAF
Size
3,000 employees
Industry
Founded
1886

Similar Jobs

More Jobs at GAF

More Retail & Consumer Goods Jobs

Find similar Retail Sales Representative I jobs: