Lithia Motors Inc

Retail Marketing Manager

Lithia Motors Inc$80K — $125K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-5 years experience in automotive marketing or multi-location retail marketing.
  • Strong understanding of performance marketing and customer lifecycle strategies.
  • Proficient in data analysis with tools like Google Analytics and CRM platforms.
  • Confidence in influencing leadership decisions.
  • Ability to develop customer retention programs.

Responsibilities

  • Lead marketing strategies to boost sales and customer loyalty across multiple stores.
  • Develop and implement campaigns to enhance customer experience and retention.
  • Analyze data to inform marketing strategies and achieve measurable results.
  • Collaborate with dealership leaders and OEMs to align marketing initiatives.
  • Oversee the execution of content and campaigns for maximum engagement.
  • Monitor market trends and analytics to optimize marketing efforts.
  • Ensure alignment with company initiatives as a resource for stakeholders.

Benefits

  • Comprehensive medical, dental, and vision plans.
  • Paid holidays and 80 hours of paid time off upon hire.
  • Short and long-term disability coverage.
  • Paid life insurance and employee stock purchase plan.
  • 401(k) retirement plan with company match.
  • Access to the Lithia Learning Center for professional development.
  • Discounts on vehicle purchases.
  • Wellness programs to support employee health.
Full Job Description
Dealership:
L0849 Toyota of Gallatin

Manager, Retail Marketing Operations (RMO)

We9re hiring a Manager, Retail Marketing Operations (RMO) to act as a strategic partner to dealership leaders across, Tennessee and Georgia. This isn9t a behind-the-scenes role-you9ll be in the business, shaping strategy, influencing outcomes, and directly impacting performance across up to 25 stores.

If you9re equal parts strategist, operator, and data-driven storyteller, this is where you make your mark.

Location: Tennessee & Georgia, must reside within region

Regional Travel Required

Compensation Range: $80,000-$125,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

What You9ll Do
  • Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
  • Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
  • Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
  • Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
  • Execute campaigns: Oversee content and campaigns that drive engagement and performance
  • Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
  • Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders


What You9ll Bring
  • Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
  • Strong understanding of performance marketing, customer lifecycle, and retention strategies
  • Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
  • Confidence working directly with leadership and influencing decisions


We offer a comprehensive benefits package designed to support you and your family, including:
  • Competitive pay
  • Medical, Dental and Vision Plans
  • Paid Holidays
  • PTO: 80 hours at time of hire
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs


For a more detailed view, visit: www.totalrewards.lithiadriveway.com.

High School graduate or equivalent, 18 years or older required. We are a drug free workplace.

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