Retail & Digital Media Strategy Manager

W.C. Bradley Co.

• $80K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS degree preferred
  • 3+ years of experience in Sales or Marketing
  • Understanding of pricing and customer promotions
  • Strong verbal and written communication skills
  • Proven ability to collaborate across teams
  • Analytical and strategic mindset
  • Ability to work alert and resilient in a dynamic environment

Responsibilities

  • Develop channel strategies in collaboration with Sales and Marketing
  • Define best practices for pricing, promotions, and trade tactics
  • Utilize digital insights to drive omni-channel sales growth
  • Collaborate on go-to-market plans for product launches
  • Optimize customer-specific pricing and portfolio management
  • Identify and advocate for resource allocation to high-potential channels
  • Create analytical reports to inform Sales strategies

Benefits

  • Opportunity to shape a new strategic position
  • Significant impact on company’s commercial success
  • Work directly with senior leadership
  • Collaborate cross-functionally to drive channel effectiveness
  • Potential for career advancement within a new team
  • Engagement in omni-channel marketing initiatives
Full Job Description
Job Summary

This management role is a new, strategic position with a significant impact on commercial success for our company. As consumers and customers embrace omni-channel interactions and transactions, Char-Broil is establishing an Omni-channel team and expertise to raise our effectiveness in the marketplace. The Manager-Channel Marketing will work directly with senior leadership and cross-functional partners to define the channel strategy, tactics, and execution for North America Commercial Operations. This role will bring functional expertise to the broader organization to optimize portfolio and go-to-market decisions.

Duties and Responsibilities
• Develop channel strategies with Sales and Marketing
• Define best practices with pricing, promotions, and other trade tactics
• Leverage digital and eCommerce insights to grow sales agnostic to channel
• Partner with Core and Drive business units to develop go-to-market plans for new product launches
• Shape customer-specific pricing and portfolio mix to increase gross margins
• Identify high-potential channels and persuade senior leadership to allocate resources to develop those channels
• Create channel and customer analyses to guide Sales decisions
• Other duties as deemed necessary.

Qualification Requirements

Minimum Education: BA/BS degree preferred

Minimum Work Experience: Three plus (3+) years' relevant work experience in Sales or Marketing

License(s) / Certification(s):

Knowledge, Skills and Abilities
• Understanding of pricing and customer promotions
• Strong communication skills with verbal and written presentations
• Proven ability to collaborate and influence cross-functional teams
• Analytical, strategic mindset to shape action plans
• Highly resilient and persistent
• Results-based with high accountability
• Ability to work in a constant state of alertness.

Physical Requirements

Represents the appropriate physical requirements of the job in the course of the work.

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