The Retail Channel Sales Leader will own and evolve the brand's owned-retail channel, positioning physical retail as a critical growth engine and a cornerstone of a seamless omnichannel brand experience. This role is responsible for driving sales, productivity, and profitability while delivering exceptional, consumer-first retail experiences that reflect the brand's values and deepen emotional connection with customers.
Working in close partnership with DTC e-commerce, merchandising, marketing, and operations teams, this leader will align physical retail and digital touchpoints to create a cohesive journey across channels. They will leverage data and insights to optimize assortment, inventory flow, and product turns-always through the lens of best serving the consumer-while ensuring stores function as cultural destinations within their local communities.
This role blends strategic leadership with operational excellence, owning P&L performance, leading retail expansion and innovation, and building high-performing teams that consistently deliver outstanding results and brand experiences.
Responsibilities
- Own and shape the brand's owned-retail strategy in close partnership with DTC e-commerce and executive leadership to deliver a seamless, omnichannel brand experience.
>- Drive sales growth, productivity, and profitability across the retail channel with full P&L accountability, including traffic, conversion, AOV, and product turns.
>- Create consumer-first retail experiences that serve as cultural destinations, leveraging assortment strategy, community engagement, events, and localized storytelling.
>- Lead the end-to-end customer journey across physical retail, ensuring store design, visual merchandising, service standards, and digital touchpoints are integrated and brand- consistent.
>- Align retail and DTC e-commerce teams to optimize the omnichannel consumer journey, including buy-online-pick-up, ship-from-store, returns, and shared customer insights.
>- Optimize retail productivity and inventory turns through data-driven assortment planning, in- season management, and inventory flow-always through the lens of best serving the consumer.
>- Oversee retail operations at scale, ensuring excellence in inventory management, staffing models, expense control, and day-to-day execution.
>- Lead store expansion and evolution, including site selection, lease negotiation, new store openings, and ongoing format innovation aligned with consumer behavior and market opportunity.
>- Leverage analytics and insights to inform decisions across merchandising, inventory, marketing, and staffing, and clearly communicate insights to cross-functional partners.
>
• Build, inspire, and develop high-performing retail leadership teams and store managers who deliver strong results and exceptional customer experiences.
Qualifications
- Bachelor's degree required; degree in business, management, marketing, or a related field preferred.
>- 10+ years of progressive leadership experience in multi-unit owned retail, including retail operations and/or channel leadership roles.
>- Proven experience leading retail within a premium consumer brand environment, ideally $200M+ in annual revenue.
>- Demonstrated ability to deliver sales growth, improve retail productivity, and exceed P&L targets while maintaining a premium brand experience.
>- Strong understanding of omnichannel retail, including close partnership with DTC e- commerce to deliver a seamless consumer journey.
>- Expertise in retail analytics and KPIs, including productivity metrics, inventory turns, sell- through, and conversion, with the ability to translate insights into action.
>- Experience expanding and scaling an owned retail channel, including site selection, store design, hiring, and successful store openings.
>- Deep knowledge of optimizing the brick-and-mortar customer journey across merchandising, visual presentation, community engagement, and store team training.
>- Highly collaborative leader with a track record of influencing cross-functional partners and coaching teams through growth and change.
>
$190,000 - $200,000 a year
