World Fuel Services Corp

Retail & Cardlock Marketing Lead

World Fuel Services Corp • $70K — $95K *
Cincinnati, OH 45238In-Person
Retail & Consumer Goods
Less than 5 years of experience
5 days ago
Job Overview by Ladders

Qualifications

  • 3-5+ years of marketing experience in multi-location retail, QSR, C-stores, fuel, or local field marketing
  • Familiarity with major oil c-store branded marketing programs
  • Experience managing campaigns on GasBuddy, Upside, or similar fuel/offer-driven platforms
  • Proficient in developing multi-channel campaigns including billboards and digital
  • Strong copywriting skills for on-the-fly content creation
  • Data-driven with ability to interpret performance results and adjust strategies

Responsibilities

  • Develop tailored marketing plans for individual store locations
  • Coordinate with store managers and regional leaders to implement promotions
  • Conduct periodic visits to stores to assess local market dynamics
  • Manage billboard campaigns for rural and highway locations
  • Oversee window clings, pump toppers, and other promotional materials
  • Launch and optimize hyperlocal social media campaigns
  • Track campaign performance and derive actionable insights

Benefits

  • Remote field work with some domestic travel
  • Opportunity to shape marketing strategy across diverse store types
  • Engagement with local communities and direct feedback on marketing effectiveness
  • Access to cutting-edge digital marketing tools
  • Ability to work in a dynamic and expanding company with a focus on innovative fuel solutions
Full Job Description
Retail and Cardlock Marketing Lead

Location: Remote field work, U.S.-based (some domestic travel required, prefer someone that lives in MO, AR, or the central US.

As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to drive consumer and business traffic, build local brand presence, and activate engagement across a diverse set of store and site geographies.

This role blends hands-on digital execution, localized field marketing and data-driven experimentation. You'll partner closely with our commercial teams to ensure each site-whether located in a dense urban corridor or a rural highway stop-has a tailored marketing plan that attracts fuel customers, increases site visits, and builds long-term loyalty.

This role is ideal for someone who thrives at the intersection of digital marketing, hyperlocal targeting, and local activation, with a strong understanding of how to promote our offerings in different markets.

Key Responsibilities

Store-by-Store Marketing Support
  • Develop individual site marketing plans tailored to store demographics, traffic patterns, and competitive landscape.
  • Coordinate with store managers and regional operations leaders to implement promotions and gather on-the-ground feedback.
  • Periodically visit store locations to understand local dynamics and assess marketing effectiveness.
  • Manage production and placement of billboard campaigns, particularly for rural and highway site locations.
  • Coordinate window clings, pump toppers, outdoor banners, and other POP materials aligned to promotions or seasonality.


Localized Digital Marketing
  • Develop, launch, and optimize hyperlocal social media campaigns to drive store traffic and promote in-store promotions.
  • Build and manage location-specific audience segments using platform tools for targeting radius, demographic filters, and interests.
  • Manage store presence and promotions on GasBuddy, ensuring strong visibility and performance in fuel price search.
  • Build and execute promotional campaigns through Upside, including onboarding new stores and tracking performance.
  • Experiment with multi-channels (SMS, geo-fencing, Waze ads, etc.) based on site-level opportunities. Create visibility on Google maps and other platforms.


Reporting & Optimization
  • Track campaign performance across all channels and identify actionable insights.
  • Measure store-level impact, including fuel volume trends, inside-store traffic, and coupon redemption.
  • Iterate quick-running tests, optimizing creative where performance is strongest.


Required Skills & Experience
  • 3-5+ years of marketing experience, ideally in multi-location retail, QSR, C-stores, fuel, or local field marketing.
  • Familiarity with major oil c-store branded marketing programs
  • Experience managing campaigns on GasBuddy, Upside, or similar fuel/offer-driven platforms.
  • Ability to develop multi-channel campaigns, ie i.e. billboards, digital channels, direct mail.
  • Comfortable coordinating with local groups and community partners.
  • Excellent copywriting skills and comfort with on-the-fly content creation.
  • Data-driven mindset with the ability to interpret performance results and adjust strategies.


Nice-to-Have Experience
  • Familiarity with convenience store, fuel retailers, or multi-site operational environments.
  • Familiarity with Facebook Ads Manager, including audience building and location-based targeting.
  • Understanding of local SEO, Google Business Profile optimization and creating online map visibility.
  • Experience with geo-targeting tools (e.g., geofencing platforms, Waze)
  • Event planning or experiential marketing background.


Success Looks Like
  • Increased site-level fuel volume and store traffic tied to targeted marketing campaigns.
  • Growth of engaged local audiences across social channels.
  • Strong community presence established around each location.
  • Building efficient, repeatable marketing playbooks built for urban, suburban, and rural store types and cardlock sites.


#WFS

#LI-TB3

#LI-Remote

About World Fuel Services Corp

World Fuel Services Corp Careers

Join the dynamic team at World Fuel Services Corp, a global leader in fuel logistics, specializing in the marketing, sale, and distribution of marine, aviation, and land fuel products and services. As we expand our operations and innovate within the energy sector, there has never been a better time to explore job opportunities with us.

Work You’ll Do

At World Fuel Services Corp, you will be part of a professional community committed to leadership and innovation in the energy industry. Our team members are at the forefront of transforming the global energy landscape, making significant contributions to sustainability and efficiency.

Empower Your Career

Step into a career packed with possibilities, where you can leverage your skills to drive change and lead industry transformation. World Fuel Services Corp offers a variety of positions, from entry-level to senior leadership roles, each providing a platform for growth and professional development.

Innovate and Lead

Join a team where innovation is at the heart of everything we do. At World Fuel Services Corp, you will work alongside industry experts to develop solutions that not only meet but exceed the needs of our global clientele. Our collaborative environment fosters creativity and is the perfect place to advance your career in energy solutions.

Diversity and Inclusion

We believe that diversity fuels innovation. World Fuel Services Corp is committed to creating a diverse and inclusive work environment where everyone’s voice is heard. Through diversity training and leadership programs, we ensure that all team members have the opportunity to grow, contribute, and develop.

Internship Programs

Kickstart your career with World Fuel Services Corp through our internship programs. Gain invaluable industry experience, work on real projects, and build your network within one of the most respected companies in the fuel logistics sector. Our internships offer a unique insight into the energy industry and prepare you for future employment.

Benefits and Culture

At World Fuel Services Corp, we prioritize the well-being and satisfaction of our team members. Our comprehensive benefits package supports the health, financial security, and work-life balance of our staff. The culture here is built on mutual respect, integrity, and the commitment to excellence—values that guide us in making a positive impact on the global stage.

Join Our Team

Explore the career opportunities available at World Fuel Services Corp. Whether you are a seasoned professional or just starting out, we have a position that will match your skills and aspirations. Start your journey with us today by applying to one of our open positions. Enhance your career trajectory through continuous learning, networking, and innovation.

Stay Connected

Keep up to date with the latest news, insider perspectives, and career tips directly from the professionals at World Fuel Services Corp. Subscribe to our careers blog and personalize your job alerts to match your career preferences. Discover the exciting and rewarding opportunities that await at World Fuel Services Corp.

Search World Fuel Services Jobs

Ready to make a mark in the energy sector? Search our current job listings that align with your skills and interests. We are continuously hiring across various disciplines and look forward to seeing your resume. Join a team that’s dedicated to redefining the future of energy. **Explore. Innovate. Lead. Grow.** Join World Fuel Services Corp and fuel your future today.
Learn more about World Fuel Services Corp
Size
4,414 employees
Market Cap
$1.6 billion
Industry
Energy & Utilities
Net Income
$109.3 million
Founded
1984
5 Year Trend
+3%
Revenue
$20.3 billion
NASDAQ
INT
* Ladders Estimates

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