General Motors

Research Manager – Beta Testing & Internal Insights

General Motors • $110K — $130K *
Warren, MI 48089Hybrid
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Market Research, Business, Marketing, Psychology, Human Factors, Data Science, or related field.
  • 7+ years of experience in Market Research, UX Research, or related analytics fields, with a successful record of designing primary research.
  • Experience with quantitative and qualitative research methods and ability to select the right approach for varied questions.
  • Strong analytical skills; capable of transforming complex data into actionable insights.
  • Proven cross-functional collaboration skills, influencing stakeholders without authority.
  • Excellent storytelling and presentation skills for diverse audiences, including senior leaders.
  • Strong project management abilities, balancing multiple projects and meeting stringent deadlines.

Responsibilities

  • Lead the design and analysis of beta testing programs across various product areas.
  • Conduct deep qualitative and quantitative research to expose customer needs and opportunities.
  • Collaborate with engineering and design teams to frame research objectives and plans.
  • Synthesize data from multiple sources to identify trends and insights.
  • Develop engaging narratives and deliver presentations tailored to senior leadership.
  • Manage research supplier relationships to ensure timely and quality study delivery.
  • Champion a culture of experimentation and improve research practices within the team.

Benefits

  • Flexible hybrid working model with at least three in-office days.
  • Opportunity to lead and mentor a team of analysts.
  • Access to diverse projects in automotive and software fields.
  • Engagement with senior leadership through impactful presentations.
  • Focus on continuous improvement and sharing best practices.
Full Job Description

Job Description

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, Michigan three times per week, at minimum or other frequency dictated by the business.



The Role

The Research Manager – Beta Testing & Internal Insights is a people leader responsible for designing and executing beta testing and internal user research that shapes GM’s products, software, and customer experiences. This role serves as a strategic thought partner and advocate for customers, translating research, feedback, and emerging trends into actionable insights that inform decisions across Engineering, Software & Services, Design, Marketing, and other key functions.

What You’ll Do
  • Lead the design, execution, and analysis of beta testing programs across vehicles, software features, digital experiences, and services providing clear, unbiased, and customer‑driven recommendations
  • Conduct deep‑dive qualitative and quantitative research to uncover needs, pain points, behaviors, and opportunities that inform product, feature, and experience decisions.
  • Partner closely with Engineering, Software & Services, Product Development, Marketing, and other stakeholders to frame business questions, define research objectives, and translate them into clear research plans and learning agendas.
  • Synthesize data and insights from multiple sources to “connect the dots,” identify themes and trends, and build an informed point of view on customer and internal user needs.
  • Develop compelling narratives and deliver engaging presentations and written reports tailored to diverse audiences, including senior leadership, that turn complex findings into simple, actionable stories.
  • Collaborate across GCR and with peer research teams to shape integrated learning plans, align on methodologies, and ensure consistent, high‑impact insights across programs.
  • Manage research suppliers and internal partners to ensure high‑quality, on‑time, and on‑budget delivery of studies, including survey design, sampling, fieldwork, analysis, and reporting.
  • Champion a culture of experimentation and continuous improvement in beta testing and internal research practices, sharing best practices, playbooks, and learnings across teams.

People Leadership
  • Work with a variety of analysts across GCR, leading, coaching, and developing to deliver high‑quality research and insights.
  • Provide clear direction, feedback, and career development support; foster a performance‑based, inclusive, and collaborative team culture.
  • Balance workload and priorities across multiple concurrent projects, ensuring deadlines are met and stakeholder expectations are managed effectively.

Your Skills & Abilities (Required Qualifications)
  • Bachelor’s degree in Market Research, Business, Marketing, Psychology, Human Factors, Data Science, or a related field.
  • 7+ years of experience in Market Research, Insights, UX Research, or related analytics fields, with a track record of designing and executing primary research that informs product, experience, or business decisions.
  • Demonstrated experience with both quantitative and qualitative research methods (e.g., surveys, usability/beta testing, in‑depth interviews, focus groups, diary studies), and the ability to select the right approach for the question at hand.
  • Strong analytical skills and familiarity with statistical concepts; able to translate complex data sets into clear, actionable insights and recommendations.
  • Proven ability to work cross‑functionally and influence without authority, providing diplomatic consultation and guidance to stakeholders in Engineering, Software & Services, Product, Marketing, and other functions.
  • Excellent storytelling, presentation, and communication skills (written and verbal), with experience presenting to senior leaders and non‑research audiences.
  • Strong project management and organizational skills, with the ability to manage multiple concurrent projects, meet tight deadlines, and maintain high quality and attention to detail.
  • Demonstrated ability to advocate for the voice of the customer and internal user, bringing an objective, independent perspective to discussions and decisions.
  • Comfort working in dynamic, ambiguous environments and forming a well‑reasoned point of view based on imperfect or evolving information.

What Will Give You a Competitive Edge (Preferred Qualifications)
  • MBA or advanced degree in Business, Marketing, Behavioral Science, Human‑Computer Interaction, or a related field.
  • Experience leading beta testing or pilot programs for software, digital products, or connected vehicle features (internal or external audiences).
  • Prior experience in the automotive industry, mobility, or adjacent technology sectors.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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