KRQE Media Group in Albuquerque, New Mexico, is seeking a dynamic and analytical Research Director to lead audience research initiatives that support our television, digital, and sales operations. This position is responsible for analyzing audience trends, consumer behavior, and market data to provide actionable insights that drive revenue growth and strategic decision-making. The ideal candidate will collaborate closely with Sales, News, Marketing, and management teams to develop compelling research presentations, identify market opportunities, and strengthen KRQE's competitive position across all platforms.
- Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar, Marshall Marketing, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
- Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges
- Prepare inventory and performance reports for sales managers within deadlines
- Gather campaign data for proof of performance presentations for Sales & Marketing clients
- Manage local digital campaign operations
- Communicate with corporate digital ad operations to maintain campaign effectiveness
Requirements & Skills:
- Marketing or Communications degree or equivalent experience or Statistics
- Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software
- Ability to work under pressure and meet tight deadlines
- Problem-solving and deductive reasoning skills
- Clear and concise communications both through writing & presentation skills
- Organizational skills for daily responsibilities & special projects for sales and marketing team
- Knowledge of media campaigns through linear and digital platforms
- Comfortable presenting alongside a team of account executives and Management on key client meetings
- Highly proficient in all Microsoft Office products (Word, Excel & PowerPoint)
