Blackbaud, Inc.

Research and Content Marketing Manager

Blackbaud, Inc. • $87K — $114K *
US-AnywhereRemote in United States
Business Services
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5-8+ years in research, insights, content strategy, analytics, or related fields.
  • Experience in designing and managing primary research studies.
  • Strong analytical and storytelling skills.
  • Exceptional writing, communication, and presentation abilities.
  • Ability to simplify complex information into engaging narratives.
  • Experience with external vendors and research partners.
  • Comfortable as a public-facing subject matter expert.

Responsibilities

  • Execute the Blackbaud Institute research roadmap and annual plan.
  • Manage relationships with research vendors and data partners.
  • Design surveys and methodologies for meaningful insights.
  • Oversee data collection and quality assurance processes.
  • Analyze complex data sets to identify market trends and insights.
  • Translate research findings into actionable recommendations.
  • Author reports, studies, and thought leadership assets.

Benefits

  • Medical, dental, and vision insurance
  • Remote-flexible workforce
  • Wellness Programs
  • 401(k) program with employer match
  • Flexible paid time off
  • Generous Parental Leave
  • Donations for Doers
  • Pet insurance, legal and identity protection
  • Tuition reimbursement program
Full Job Description
Research and Content Marketing Manager (Research and Insights Lead)

The Research & Insights Lead is responsible for developing and executing Blackbaud's original research and insights programs through the Blackbaud Institute. This role leads the end-to-end research lifecycle, transforming proprietary and third-party data into impactful thought leadership that advances Blackbaud's position as the leading authority in social impact technology.

The role combines research strategy, data analysis, content creation, stakeholder engagement, and external thought leadership. Working closely with the Senior Manager, Brand Content & Thought Leadership and Senior Brand Content Strategist, this individual helps identify the questions the market needs answered and delivers the research, analysis, and content that brings those insights to life.

Key Responsibilities:

Research Strategy & Execution
  • Execute the Blackbaud Institute research roadmap and annual research plan.
  • Manage relationships with research vendors, survey providers, data partners, and external thought leadership organizations.
  • Design surveys and research methodologies that generate meaningful market insights.
  • Oversee data collection, quality assurance, and analysis processes.
  • Identify opportunities to leverage both proprietary Blackbaud data and external research sources.


Data Analysis & Insight Development
  • Analyze complex data sets to identify trends, opportunities, and market insights.
  • Translate findings into actionable recommendations and compelling narratives.
  • Partner with internal data and analytics teams to uncover meaningful stories from Blackbaud data.
  • Develop executive-ready insights and proof points for internal and external audiences.


Research Content Development
  • Author flagship reports, research studies, data spotlights, briefing documents, and related thought leadership assets.
  • Create content that transforms research findings into engaging and accessible stories.
  • Develop supporting materials including presentations, articles, conference abstracts, social content, and executive briefings.
  • Enable content teams to maximize the value and reach of research findings.
  • Leverage emerging AI tools and content technologies to improve research workflows, insight development, content creation, and content reuse.


Stakeholder Engagement & Enablement
  • Partner with marketing, customer success, product, communications, and leadership teams to understand research needs and business priorities.
  • Facilitate regular stakeholder engagement to ensure research investments address important business and industry challenges, including ongoing Blackbaud Institute advisory board meetings.
  • Develop resources that enable internal teams to leverage Blackbaud Institute research effectively.


External Thought Leadership
  • Represent the Blackbaud Institute through conference presentations, webinars, media opportunities, and industry events.
  • Create conference pitches and speaking submissions that elevate Blackbaud Institute thought leadership.
  • Build relationships with research and thought leadership organizations.
  • Support speaking engagements and external visibility initiatives that elevate Blackbaud's authority and credibility.


Qualifications
  • 5-8+ years of experience in research, thought leadership, content strategy, insights, analytics, publishing, or related fields.
  • Experience designing and managing primary research studies.
  • Strong analytical and storytelling capabilities.
  • Exceptional writing, communication, and presentation skills.
  • Ability to translate complex information into compelling business narratives.
  • Experience working with external vendors and research partners.
  • Comfortable serving as a public-facing subject matter expert.


The starting base pay is $87,700.00 to $114,200.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include:
  • Medical, dental, and vision insurance
  • Remote-flexible workforce
  • Wellness Programs
  • 401(k) program with employer match
  • Flexible paid time off
  • Generous Parental Leave
  • Donations for Doers
  • Pet insurance, legal and identity protection
  • Tuition reimbursement program

About Blackbaud, Inc.

Blackbaud is a cloud computing provider that serves the social good community—nonprofits, foundations, corporations, education institutions, healthcare organizations, religious organizations, and individual change agents. Its products focus on fundraising, website management, CRM, analytics, financial management, ticketing, and education administration. Blackbaud's flagship product is a fundraising SQL database software, Raiser's Edge. Revenue from the sale of Raiser's Edge and related services accounted for thirty percent of Blackbaud's total revenue in 2012. Other products and services include Blackbaud Enterprise CRM, Altru, Financial Edge, Education Edge, Blackbaud NetCommunity, eTapestry, Luminate Online, Luminate CRM, Friends Asking Friends. In addition, Blackbaud offers consultancy services to nonprofit organizations. Blackbaud was founded in 1981 by Anthony Bakker. The company is headquartered in Charleston, South Carolina. It has regional offices in Austin, Texas; Plano, Texas; St. Paul, Minnesota; and Bedford, New Hampshire. Internationally, Blackbaud has offices in London, England; Sydney, Australia and Glasgow, Scotland. Michael Gianoni is Blackbaud's CEO.
Learn more about Blackbaud, Inc.
Size
3,600 employees
Market Cap
$3 billion
Industry
Information Technology
Net Income
$7.7 million
Founded
1981
5 Year Trend
+4.9%
Revenue
$913.2 million
NASDAQ
BLKB
* Ladders Estimates

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