RDO Equipment Co.

Rental Sales Professional

RDO Equipment Co. • $80K — $100K *
Salt Lake City, UT 84118In-Person
Retail & Consumer Goods
Less than 5 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 5+ years of sales experience or relevant training
  • Customer-focused mindset with relationship-building skills
  • Strong organization skills for managing multiple priorities
  • Effective verbal and written communication skills
  • Valid work authorization for the U.S. without sponsorship

Responsibilities

  • Develop and manage long-term customer relationships
  • Prospect new rental customers through various outreach methods
  • Assess customer needs to recommend rental solutions
  • Generate rental quotes and complete contracts
  • Own the rental process from start to finish

Benefits

  • Competitive base salary with commission opportunities
  • Company truck provided for representing RDO brand
  • Comprehensive benefits package for employee well-being
  • Training and development with growth opportunities within the company
  • New facility in Salt Lake City with a scenic view
  • Low employee turnover and high team member tenure
  • Regular team member appreciation events like monthly lunches
  • Strong focus on safety with regular meetings and committees
Full Job Description
As a Rental Sales Professional, you'll play a key role in driving profitable rental growth by building strong customer relationships and delivering reliable equipment solutions. You'll partner closely with rental operations, dispatch, and service teams to ensure seamless execution from quote through return-while representing RDO Equipment Co. with professionalism and integrity. If you enjoy working directly with customers and owning the full rental lifecycle, this could be a great fit. Apply today!

$80000 - $100000 / year

What's In It For You:

  • Average $80,000-$100,000+ your first year, with top earners well into six figures.
  • Guaranteed base salary plus commissions.
  • Company truck, reinforcing company pride and representing the RDO brand.
  • Training and development, as well as opportunities to grow within the organization.

  • A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
  • A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead. Click here to learn more.


What You Will Do:

  • Develop and manage long-term customer relationships: to drive profitable rental growth within an assigned territory.
  • Prospect new rental customers: through jobsite visits, referrals, and targeted outreach, while maintaining a strong presence with existing accounts.
  • Assess customer needs: by understanding project scope, timelines, and equipment requirements to recommend effective rental solutions.
  • Quote-to-contract: generate rental quotes and complete contracts, documentation, and system entries to ensure accurate transactions.
  • Own the rental process: from initial contact through delivery, return, and post-rental follow-
  • For a complete list of duties and responsibilities, view the full job description here.


What You Will Need:

  • Sales experience: prior sales experience and/or relevant sales training.
  • Customer-focused mindset: ability to build trust and maintain strong working relationships.
  • Strong organization skills: able to manage multiple opportunities and priorities across a territory.
  • Communication skills: clear, professional verbal and written communication.
  • Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.


Why You'll Love It Here:

  • New facility: Salt Lake City team members work out of a state-of-the-art facility overlooking the Rocky Mountains.
  • Long-tenured group: Salt Lake City is proud to have high team member tenure and low turnover.
  • Market growth: Salt Lake City is booming with industry growth all around it. This creates opportunities and stability for our team members.
  • A culture of safety: In Salt Lake City, we have a safety committee with representation from all departments. We also do regular safety huddles that discuss experiences and topics to keep everyone safe.
  • Invested in employees: We talk daily about training needs and encourage our team to continually grow.
  • Team member appreciation: Monthly team lunches, including BBQs and cookouts.
  • Opportunities to: grow, learn, and lead in the industry.


About RDO Equipment Co.

RDO Equipment Co. is a family-owned company founded in 1968 that sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon. The company has more than 75 locations across the United States, Europe, and Russia. RDO Equipment Co. also offers equipment rental, parts, and service, and has a division that specializes in pre-owned equipment. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, including using solar power at some of its locations.
Learn more about RDO Equipment Co.
Size
5,200 employees
Industry
Manufacturing & Automotive
Net Income
$50 million
5 Year Trend
+5%
Revenue
$2.3 billion
NASDAQ
RDO
* Ladders Estimates

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