REMOTE: Sr. Marketing Automation Consultant

Marrina Decisions

$70K — $120K *
US-AnywhereRemote in Texas, US
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • U.S. Citizen or authorized to work in the US without sponsorship
  • 3-5 years of experience with Marketo/MAP
  • 2-3 years of Salesforce experience
  • Strong program and project management skills
  • Self-motivated with a passion for marketing automation
  • Proficient in dashboard creation and reporting
  • Experience in lead nurturing and scoring is a plus

Responsibilities

  • Manage expectations across multiple teams through effective teamwork
  • Apply hands-on expertise with Marketo and Salesforce
  • Oversee lead management processes, including routing and lifecycle
  • Develop strategies for optimizing technology in the marketing sector
  • Collaborate on program requirements to enhance email marketing campaigns
  • Deliver data-driven insights to meet business objectives
  • Ensure data integrity and quality management for large datasets
  • Track key performance metrics and report findings to leadership
  • Manage lead quality, scoring and routing within Marketo
  • Evaluate and guide analytics projects based on resource needs
  • Assist marketing operations with data analysis requirements
  • Visualize data findings to highlight implications for stakeholders

Benefits

  • Health Benefits
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • Ongoing Training programs
  • Opportunities for learning and growth in MarTech
Full Job Description
THIS REMOTE POSITION!

We are looking for a responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo or MAP to its fullest potential, employing any and all the features available to load the top of the funnel and must know SFDC integration part as well.

Candidates must be U.S. Citizen or able to work in the US without corporate sponsorship! This is for one of our premium clients and you can get a chance to work with most brilliant and innovative teams . This is a remote position.

Responsibilities:

  • Great teamwork and ability manage expectations from multiple groups.
  • Collaborative and hands on best practices of Marketo and SFDC
  • Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management
  • Must have strategic approach considering optimization and scalability in the technologies in Marketing industry
  • Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs
  • Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals
  • Must have experience with managing large sets of data. Maintaining good data health and quality
  • Maintain pulse of key performance metrics, dashboards and flag leadership when action is required
  • Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
  • Assess ad hoc analytic project requests and determine the best approach and team members to support.
  • Advise marketing operations functions on data requirements necessary to perform desired analysis
  • Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications


Must Haves:

  • Must be able to work in a fast paced environment matrixed organization
  • Program and project management skill is a MUST
  • 3-5 years of Marketo /MAP Experience with 2-3 years of Salesforce Experience
  • Must be self motivated , passionate about Marketing Automation and enjoys learning and growing
  • Team player
  • Hands-on experience with dashboard and reporting. Must be able to create awesome slides for executive review
  • Lead nurturing and Lead scoring good to have


Marrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time,Ongoing Training programs and opportunity to learn and grow in this MarTech world.

Compensation Range: $70,000 - $120,000 annually

This posted range represents our good-faith estimate for this remote role at the time of posting, in compliance with applicable state and local laws including California, Colorado, New York, and Washington.

Final compensation will depend on various factors such as the candidate's location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates.

This role may also be eligible for performance bonuses, and a comprehensive benefits package.

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