Job PurposeDrives member value by serving as the primary strategic partner between BWH Hotels and an assigned regional territory of properties. This role delivers consultative guidance focused on improving hotel performance through operational alignment, revenue-focused strategies, and targeted marketing support. Responsibilities include coaching and developing hotel owners, management, and staff, while building trusted relationships that enable thoughtful, performance-driven decision making and long-term success.
Key Responsibilities- Serve as the primary point of contact for assigned properties, leading consultative engagement focused on improving hotel performance and member value.
- Deliver strategic guidance across key business areas including revenue management, sales, marketing, and operations.
- Analyze performance using available tools and reporting to identify opportunities and drive measurable improvements in profitability and guest experience.
- Conduct property visits and assessments aligned with BWH Hotels' quality assurance standards, focusing on performance improvement and brand consistency.
- Develop and guide execution of action plans to address performance gaps and support continuous improvement.
- Facilitate training and coaching for hotel owners, management, and staff, with an emphasis on service excellence and operational effectiveness.
- Promote and align properties with BWH Hotels' programs, resources, and initiatives to maximize engagement and results.
- Partner effectively with internal teams to ensure consistent communication, alignment, and support for member needs.
- Manage territory planning, travel, and engagement cadence to ensure effective coverage and impact.
- Support onboarding and transition of new and applicant properties to ensure a seamless integration into the brand.
Preferred Experience and Education - Minimum of 5 years of experience as a Hotel General Manager or equivalent leadership role.
- Multi-property management experience preferred.
- Bachelor's Degree in Business Administration, Hospitality Management, or related field, or equivalent experience.
- Certified Hotel Administrator (CHA) preferred.
- Certified Hospitality Trainer (CHT) preferred.
- Ability to attain Best Western Quality Assurance Assessor certification.
Required Knowledge and Skills - Proficiency in Microsoft Office Suite.
- Strong consultative, presentation, and training skills.
- Strong organizational and time management abilities.
- Self-directed with the ability to prioritize and execute independently.
- Ability to adapt to evolving business needs and initiatives.
Work Location - This is a remote based position, working from your home office in the state of your residence when not traveling for work. Candidates located in in AL and TN are preferred, but GA, NC, SC will be considered.
- Primary territory to support includes these states: AL, FL, GA, NC, SC, TN.
Travel- May travel up to 80%.
- Domestic travel.
- Valid driver's license, serviceable automobile and proof of insurance may be required.
Pay - The starting salary for this role is estimated to be between $84,700 and $87,000
- Actual base pay, however, will be determined based on several factors, which include but are not limited to: applicable skills, work experience, education, business needs, and market demands.
- This position is not bonus eligible.
This position is not eligible for immigration sponsorship.Benefits Summary for Full-Time Employees • Medical/Dental/Vision available day one
• Vacation/Sick- accruals start day one
• Paid company holidays and personal holidays to celebrate what's important to you
• 401K - company contribution and match (U.S.)
• Registered Retirement Savings Plan (RRSP) - company contribution and match (Canada)
• Employee discounts/hotel discounts
• Free financial and health wellness programs
• Tuition Reimbursement
