Maryland Management Company is seeking a Regional Sales & Marketing Manager to oversee onsite teams, leasing performance, and marketing strategy across a portfolio of multifamily communities throughout Central and Western Maryland, including Towson, Baltimore City, Baltimore County, Catonsville, Columbia, Sykesville, Frederick, and Hagerstown.This is a hands-on, field-based leadership role with direct responsibility for Community Managers and leasing teams, as well as the sales and marketing performance of the portfolio.Responsibilities
- Lead, manage, and develop Community Managers and leasing teams.
- Recruit, interview, hire, train, and coach onsite team members.
- Conduct regular property visits to evaluate performance and provide hands-on support.
- Drive occupancy and leasing performance by monitoring traffic, lead conversion, closing ratios, and market conditions.
- Develop and execute portfolio and property-specific sales and marketing strategies.
- Own marketing strategy, budgets, digital initiatives, vendor relationships, online reputation, and ROI.
- Monitor competitor pricing, concessions, and market trends and recommend strategies to maintain competitiveness.
- Oversee digital marketing, including websites, ILS listings, paid advertising, SEO, lead generation, and online content.
- Manage advertising, photography, and other marketing vendor relationships.
- Handle escalated resident concerns and support teams in resolving complex customer service issues.
- Assist with the implementation and optimization of leasing, marketing, and property management technology.
- Partner with Regional Property Managers and other departments to achieve overall portfolio goals.
Qualifications
- Ability to travel regularly throughout the assigned Maryland portfolio.
- 3+ years of experience in a multi-site or regional leadership role overseeing at least 1,500 units.
- Experience managing leasing teams.
- Strong multifamily sales, marketing, and property management experience.
- Proven ability to develop teams and drive occupancy and leasing performance.
- Experience managing marketing strategy, budgets, digital initiatives, vendors, and online reputation.
- Strong leadership, analytical, communication, and problem-solving skills.
- Knowledge of Fair Housing and multifamily property management practices.
