The Regional Sales Manager is a strategic healthcare leader with a track record of driving growth, leading a team of high performing community liaisons and developing business opportunities to support enhanced care management program growth. This role requires an experienced leader with a proven track record in healthcare sales within home health, hospice, palliative care, or other healthcare service companies. You will work closely with your sales team in the field to expand Vynca's presence, increase public awareness, build strong community partnerships with community based organizations, hospitals, clinics, post-acute care facilities, and senior living centers, and meet or exceed program referrals and enrollment goals.
Kindly note this is a hybrid position requiring frequent travel throughout Northern California.
What you'll doSales Strategy & Execution:
- Develop and implement a comprehensive regional sales strategy to meet enrollment goals and expand Vynca's footprint in enhanced care management services.
- Identify and help secure new referral partnerships with hospitals, physician practices, skilled nursing facilities, and other relevant partners.
- Lead and manage an enrollment pipeline, tracking progress at all stages, from referral generation to pre-enrollment activities, to ensure timely and growing monthly enrollment.
- Take a data-driven approach to sales leadership, analyzing sales metrics, market trends and referral cycles to inform the territory business development strategy.
- Leverage technology platforms to track and manage sales activity and identify opportunities.
Team Leadership & Management:
- Directly manage a field sales team. At least fifty percent of your time will be spent in the field providing direct, hands-on coaching, performance management, and support to drive individual and team success.
- Ensure the Community Liaisons align their activities with the regional sales strategy, focusing on relationship building, program education and awareness, community engagement, and patient referrals.
- Monitor team performance, use CRM tools to track key metrics, and provide regular feedback to meet goals.
Community Liaison Oversight:
- Lead Community Liaisons in building and strengthening partnerships with community-based organizations, resource centers, medical facilities, and advocacy groups to drive awareness and referrals to our Enhanced Care Management program, which provides connections to social services for our clients.
- Provide guidance on executing outreach strategies, attending community events, and presenting Vynca's services to expand partnerships and support patient engagement.
Collaboration & Reporting:
- Partner with marketing, clinical operations, and product to align messaging and ensure Vynca's offerings meet market needs.
- Provide regular reports to senior leadership on sales activities, team performance, referrals, enrollment, and revenue forecasts.
- Stay informed on industry trends and competitive dynamics to inform sales strategy and refine approaches.
Your experience and qualifications
- Minimum of 7 years of sales management experience in healthcare, focusing on leading teams, in-person coaching, and driving results in complex healthcare environments.
- Previous experience managing sales or business development teams in healthcare settings, ideally those targeting palliative care or care management or relevant home health, hospice, or similar services.
- Demonstrated success in managing relationships with healthcare organizations and community partners.
- Proven ability to lead and motivate a sales team, set clear goals and expectations, and manage toward success.
- Strong ability to analyze data to uncover areas for opportunity or improvement and create actionable coaching or strategic plans to drive results.
- Excellent communication and interpersonal skills with the capability of engaging with diverse healthcare stakeholders and community partners.
- Strong organizational and problem-solving abilities, with a track record of using CRM tools to manage pipelines and track team performance.
- Willingness to travel or be in-field about 50 to 75% of the time within the assigned region to support team members, meet referral partners, cultivate territories, and attend relevant events.
Additional Information- The hiring process for this role may consist of applying, followed by a phone screen, online assessment(s), interview(s), an offer, and background/reference checks.
- Job Description Scope: This job description is not exhaustive and may include additional activities, duties, and responsibilities not listed herein.
