Red Bull

Regional Sales Manager - Red Bull

Red Bull$70K — $95K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years B2B sales, key account, or distributor management experience.
  • Proven track record in building distributor and wholesaler relationships.
  • Strong analytical skills with experience in analyzed data, sell-through, and ROI.
  • Excellent negotiation, presentation, and project management skills.
  • Valid driver's license and willingness to travel up to 60%.
  • Bachelor's degree in business, Marketing, or related field preferred.

Responsibilities

  • Deliver sales targets and distribution goals in assigned territory.
  • Serve as primary liaison to Distributor Partners and lead joint business reviews.
  • Develop and manage annual Joint Business Plans with wholesalers and chains.
  • Drive permanent merchandising placements and evaluate ROI.
  • Implement pricing and promotional calendars, ensuring execution and tracking.
  • Use data analysis to measure promotion effectiveness.
  • Manage Customer Marketing Agreements and ensure budget compliance.

Benefits

  • Competitive base salary plus performance-based bonus.
  • Standard benefits package including health, dental, vision, and 401(k).
  • Paid time off.
Full Job Description
Location: Laredo TX Region

Reports to: Laredo Sales Manager

Type: Full time; travel up to 60%

Summary

The Regional Sales Manager will own Red Bull's wholesaler and distributor relationships across an assigned territory, driving volume, market share, permanent merchandising (QPOD), and promotional execution. This role partners closely with customers to build joint business plans, optimize pricing, and ensure flawless product flow to the market.

Core Responsibilities
  • Territory Ownership: Deliver sales targets, distribution goals, and merchandising standards across assigned accounts.
  • Distributor Relationship Management: Serve as primary Red Bull liaison to Distributor Partners; lead regular joint business reviews and align on execution plans.
  • Joint Business Planning: Develop and manage annual Joint Business Plans with wholesalers and chains; translate national strategy into regional initiatives.
  • Merchandising and QPOD: Drive permanent merchandising placements and evaluate ROI for POS, displays, and pay-for-space opportunities.
  • Pricing and Promotions: Implement recommended pricing and promotional calendars; ensure POS materials and incremental displays are executed and tracked.
  • Data and Analysis: Use scan data, sell-through, and basket analysis to measure promotion effectiveness and inform decisions.
  • Budget Management: Manage Customer Marketing Agreements and Travel & Entertainment (T&E) within approved budgets; ensure compliance and accurate reporting.

Key Performance Indicators
  • Volume growth vs. target and prior year
  • Market share within wholesaler/distributor accounts
  • QPOD increase and permanent merchandising placements
  • Promotion ROI and incremental sales lift
  • Distributor compliance with joint plans and execution standards
  • Budget adherence for customer marketing and T&E


Requirements

Qualifications
  • 5+ years B2B sales, key account, or distributor management experience.
  • Proven track record building distributor and wholesaler relationships and driving execution.
  • Strong analytical skills; experience with scanned data, sell-through, and ROI analysis.
  • Excellent negotiation, presentation, and project management skills.
  • Valid driver's license and willingness to travel up to 60%.
  • Bachelor's degree in business, Marketing, or related field preferred.

Compensation and Benefits
  • Competitive base salary plus performance-based bonus.
  • Standard benefits package including health, dental, vision, 401(k), and paid time off.


Work Authorization

Must be authorized to work in the USA for any employer.

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry

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