Regional Sales Manager, Northern California

Digital Monitoring Products

• $100K — $120K *
Technical Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of B2B sales experience and successful territory management
  • Familiarity with working with distributors and dealers in the security industry
  • Excellent relationship-building and negotiation skills
  • Demonstrated ability to identify and close complex sales opportunities
  • Experience managing CRM systems for accurate sales forecasting
  • Self-motivated and results-oriented mentality
  • Background in electronic security or related technology sectors preferred

Responsibilities

  • Develop and execute strategies to meet and exceed revenue goals
  • Build and strengthen relationships with dealers and channel partners
  • Identify and recruit new partners to enhance market reach
  • Generate and close new business opportunities while supporting partners
  • Promote upgrades and new technology solutions to existing clients
  • Deliver product demonstrations and sales training sessions
  • Represent the company at industry events and customer meetings
  • Maintain accurate records in sales pipelines and CRM systems
  • Collaborate with teams to enhance customer experience and gather market intelligence

Benefits

  • Opportunity to contribute significantly in a growing market
  • Access to innovative security technologies
  • Collaboration with an experienced global team
  • Role in shaping the future of integrated security solutions
  • Supportive growth-focused environment
Full Job Description
Description

We're looking for a Regional Sales Manager (RSM) - Northern California to lead strategic sales initiatives, grow revenue, and strengthen our dealer network across Northern California.

In this high-impact role, you'll be responsible for driving the adoption of our complete portfolio of integrated security solutions-including intrusion, access control, video surveillance, fire, cellular communication, home automation, and smart security technologies.

What you'll do

As our Regional Sales Manager you will:
  • Develop and execute sales strategies to achieve and exceed regional revenue goals.
  • Build, manage and grow relationships with dealers and channel partners.
  • Identify, recruit, onboard, and develop new partners to expand market coverage.
  • Generate and close new business opportunities while supporting partners throughout the sales cycle.
  • Grow business within the existing customer base by promoting system upgrades, expansions, and new technology solutions.
  • Deliver compelling product demonstrations, technical presentations and sales training.
  • Represent the company at industry events, trade shows, and customer meetings.
  • Maintain an accurate sales pipeline, forecasts and CRM records.
  • Gather competitive market intelligence and collaborate with Sales, Marketing, Product Management, and Technical Support teams to deliver exceptional customer experiences.


Preferred Qualifications

We're seeking someone who has:
  • Proven success in B2B sales and territory management.
  • Experience working with distributors, dealers and system integrators.
  • Strong relationship-building, negotiation, and communication skills.
  • The ability to identify opportunities, develop strategic partnerships, and close complex sales.
  • Experience managing CRM systems and maintaining accurate sales forecasting.
  • Self-motivation, accountability, and a results-oriented mindset.
  • Experience in the electronic security, access control, video surveillance, fire, or smart technology industry is highly preferred.


You’ll have the opportunity to make a significant impact in a growing market, work with innovative security technologies, collaborate with an experienced global team, and play a key role in shaping the future of integrated security solutions across Northern California.

We’re investing in our people, our partnerships, and our technology to accelerate our impact across the markets we serve. Our sales team plays a vital role in that success, building trusted relationships, creating new opportunities, and helping customers succeed with innovative security solutions. If you’re passionate about sales, partner development, helping customers succeed with cutting-edge security technology, and thrive in a growth-focused environment, we’d love to hear from you.

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