Regional Sales Manager - K12 Foodservice

Red Gold

• $70K — $95K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-year college degree in a relevant field (Marketing, Management, Nutrition, etc.)
  • 3-5 years in food service sales
  • 2-4 years of K12 education sales or operation experience preferred
  • SNS Credentials preferred, with exam within 2 years of employment
  • Interpersonal skills for effective relationship building

Responsibilities

  • Serve as primary contact for K12 FS Broker Specialists in assigned states
  • Collaborate with FS RSMs to develop and measure K12 market plans
  • Manage sales goals for new items and account growth
  • Cultivate relationships with top school districts in the region
  • Negotiate contracts and bids for K12 accounts
  • Participate in K12 food shows and related training activities
  • Oversee internal account management and ensure efficient spending analysis

Benefits

  • Opportunity to participate in national and local food shows
  • Training and development workshops
  • Working as part of a team-focused environment
  • Potential for leadership roles in K12 organizations
  • Flexible working conditions with reasonable accommodations for disabilities
Full Job Description
RESPONSIBILITIES

K12 Advisor (Expert) Role with Red Gold Foodservice Regional Sales Managers (FS RSMs)
  • Primary Contact for K12 FS Broker Specialists for assigned states ("backup" contact for other states)
  • Work very closely with FS RSMs to develop, execute, and measure K12 market plans & objectives and provide ongoing communication with FS RSMs & FS Broker K12 Specialists

Account Management: Cultivating Existing Customers / New Customers / Relationship Building
  • Sales Goals: New Items at Existing Accounts; Growth of Current Items; New Accounts/ New Items
  • Direct Ship Accounts within assigned territory to insure Order Accuracy/ Pricing/ Etc.
  • Operators / School Districts: Cultivate relationships with Top 100+ Districts in Region and/or Top 5 School Districts in Markets with limited Top 100+ Districts

Contract Negotiations/ Bids & RFPs for Commodity & Commercial K12 Accounts
  • Works closely with Red Gold HQ bid support team

Commodity Processing Program Management of Assigned Customers / Region / States
  • Commodity Processing Management (Broker Market Level / District Level / State DA)


Business Building Activities > Participates & Initiates & Manages Spending Analysis
  • K12 Food Show Participation - National / State / Local / Out of Territory - some weekends mandatory
  • K12 Broker & Customer Training / Workshops
  • Local / Regional / State SNA & K12 Organizations - leadership roles / workshops / participation

Internal Account & Market Management / Spending /Bids/ Pricing Changes/ Time Mgmt./ Travel

Education/ K12 Segment Specific Knowledge / Customized Menu Solution Selling to Key Programs
  • Demonstrates a working knowledge of the USDA Child Nutrition Programs (NSLP, SBP, SFSP, CACFP, FFVP, etc.) and how our products fit the programs
  • SNS Certification preferred; option to work towards certification within 2 years of hire date


EDUCATION AND EXPERIENCE

  • 4 year college degree (Bachelor's) - Marketing / Management / Nutrition / Liberal Arts
  • 3 -5 years in food service sales or a food service related position
  • 2- 4 years of K12 /Education sales or operations experience preferred
  • SNS Credentials preferred; however, exam can be taken within 24 months of employment
  • MBA or Master's Degree optional
  • FS Broker management experience beneficial & preferred
  • Interpersonal Skills related to effective relationship building (customer references )


KNOWLEDGE, SKILLS, AND ABILITIES

  • Highly Effective written communication skills
  • Training Strengths / Strong Presentation Skills
  • Computer Proficiency - Microsoft Office Software / Good proficiency in Excel & PowerPoint & Word
  • Other Computer Programs - AFS/TradePro / Other Data Tracking Software Applications
  • Key Attributes: Striving / Order / Influence / Intuitive / Proactive / Confident / Articulate
  • Detail oriented - bids and contracts
  • Professional - attire & manner
  • Ability to delegate to non-subordinates / influence broker partners
  • Ability to follow delegated directions and protocol.
  • Good listening skills / Good follow-up skills
  • Willingness to learn new approaches and ability to execute Red Gold K12 Marketing strategy
  • Ability to work in a team environment and be a team player when needed


SUPERVISORY RESPONSIBILITIES

Direct: None

Indirect: None

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

  • Able to travel via car or airplane
  • Able to carry and set up displays for food shows
  • Able and willing to work weekends
  • To perform this job successfully, the physical demands listed are representative of those that must be met by an employee
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

While performing the duties of this job:
  • The employee must be able to remain in a stationary position 50% of the time whether that be sitting or standing
  • The employee must be able to use fingers to constantly operate a computer or other type of office equipment
  • The employee in this position must be able to regularly walk
  • The employees must be able to use hands to handle and feel
  • The employee must be able to reach with both hands and arms
  • The employee must be able to visually detect, perceive, or recognize in near and far distances
  • The employee must be able to converse or convey with other individuals
  • The employee may occasionally be required to crouch
  • The employee may occasionally lift/carry items as heavy as 25 pounds


JOB COMPETENCIES

  • Ethics/ Integrity/ Trust
  • Attitude and Commitment
  • Diversity
  • Customer Service


  • Company Engagement
  • Quality
  • Cost Consciousness
  • Attention to Detail


  • Oral/ Written Communication
  • Problem Solving
  • Teamwork
  • Initiative


Other

  • Responsible for monitoring, record keeping and taking appropriate actions for specific Food Safety Plan and Food Quality Plan and pre requisite program requirements
  • Responsible to report food safety and quality issues to management


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