Regional Sales Manager

Fraza

$80K — $120K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of B2B sales experience, ideally in material handling, industrial equipment, or construction
  • 3+ years of experience leading an outside sales team with a successful track record
  • Willingness to work extensively in the field across multiple branches in Michigan
  • Demonstrated ability to develop talent and build a culture of accountability
  • Strong skills in CRM tools and data-driven pipeline management
  • Excellent coaching and communication skills, with a preference for leading by example

Responsibilities

  • Join your sales reps in the field to model effective selling practices
  • Manage key performance indicators: revenue growth, pipeline health, product mix, and market share for various offerings
  • Provide coaching through regular deal reviews and skills training sessions
  • Actively engage in closing complex sales opportunities, embodying a player-coach mindset
  • Identify market opportunities and expand existing accounts to drive product share growth
  • Collaborate with operations, service teams, and leadership to enhance the customer experience

Benefits

  • Opportunity to lead a hands-on sales team
  • Collaboration with multiple branches, promoting a cohesive team culture
  • Focused on market share growth and customer experience
  • Player-coach role that emphasizes personal involvement in sales
  • Access to training and ongoing professional development
Full Job Description
We're hiring a hands-on Regional Sales Manager to lead our Michigan material handling sales team - someone who's just as comfortable in the field closing deals as they are reviewing pipeline data. You'll work side-by-side with your team across four branches, drive market share growth, and build a high-performance culture that wins long-term.

What you'll do
• Get in the field with your reps - riding along, joining key meetings, and modeling what great selling looks like
• Own territory KPIs: revenue growth, pipeline health, product mix, and market share across forklifts, rentals, service, and aftermarket
• Coach and develop your team through regular deal reviews, skills training, and best practice sharing across branches
• Step in to help close strategic and complex opportunities - you're a player-coach, not just a manager
• Drive product share growth throughout Michigan by identifying whitespace and expanding existing accounts
• Partner with operations, service, and leadership to deliver a seamless customer experience

What we're looking for
• 5+ years of B2B sales experience - material handling, industrial equipment, or construction strongly preferred
• 3+ years leading an outside sales team with a track record of hitting revenue goals
• Comfortable spending significant time in the field across a multi-branch Michigan territory
• Proven ability to develop talent, implement best practices, and build accountability into team culture
• Strong CRM discipline and data-driven approach to pipeline management and forecasting
• A natural coach and communicator who leads by example - not from behind a desk

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