LOCATION: West CoastGENERAL JOB DESCRIPTIONWe are seeking a Regional Sales Manager to lead sales growth and dealer performance within a defined territory for our utility vehicle lines. This role is responsible for managing a network of 20-25 dealer and distributor rooftops, with an expectation of monthly in-person visits to each location.
The ideal candidate brings a strong balance of commercial (B2B) sales experience and consumer (retail) sales support, along with a proven ability to drive results through dealer partnerships. Account management, territory execution, and sales growth are the primary measures of success.
The Regional Sales Manager will cover the Michigan, Ohio, and Indiana region.
PRIMARY DUTIES AND RESPONSIBILITES Territory & Dealer Management
- Manage and grow a defined geographic territory with 16-25 dealer and distributor rooftops
- Conduct monthly on-site visits to all assigned rooftops to support sales, training, and relationship development
- Serve as the primary liaison between the company and dealer network
- Ensure dealer alignment with brand standards, sales strategies, and performance expectations
Sales Growth & Revenue Generation
- Achieve or exceed regional sales targets for unit volume, revenue, and market share
- Drive commercial (B2B) sales growth, including fleet, municipal, campus, hospitality, and industrial customers
- Support consumer (retail) sales through dealer sales process improvement, promotions, and merchandising execution
- Partner with dealers to identify and close new business opportunities
Account Management & Development
- Develop and execute dealer-specific growth plans
- Identify performance gaps and implement action plans to improve results
- Support new dealer onboarding and territory optimization
- Assist dealers with inventory planning, product mix, and forecasting
Pipeline, Forecasting & Reporting
- Build and manage a regional sales pipeline across commercial and retail channels
- Maintain accurate forecasting and sales reporting
- Track opportunities, close rates, and competitive activity using CRM tools
- Share market feedback and insights with internal teams
Training & Product Support
- Train dealer sales teams on products, applications, and competitive positioning
- Support product launches and new model introductions
- Act as a field expert on customer needs, market trends, and competitor activity
OTHER DUTIES AND RESPONSIBILITIES- Will be required to perform other duties as requested, directed, or assigned.
QUALIFICATIONS FOR THE JOBEducation:
- Bachelor's degree in Business, Marketing, Sales, or a related field (preferred)
- Equivalent industry experience will be considered
Experience:
- At least 2+ years of sales experience, preferably in:
- Utility vehicles, golf carts, LSVs, power sports, construction equipment, or capital equipment
- OEM or manufacturer roles supporting dealer or distributor networks
- Proven success managing multi-location territories
- Experience supporting both commercial (B2B) and consumer (retail) sales
- Strong background in account management and territory growth
- Comfortable working remotely with significant travel
KEY COMPETENCIES- Strong B2B and dealer-driven sales capability
- Excellent relationship-building and communication skills
- Ability to influence without direct authority
- Solid pipeline management and forecasting discipline
- Strong organizational, time-management, and analytical skills
- Proficiency with CRM and sales reporting tools
PHYSICAL REQUIREMENTS- While performing the duties of this job, the employee is regularly required to talk or listen.
- This position may be required to stand, walk, sit, use hands to feel; reach with hand and arms, and stoop, kneel or crouch as needed.
- Specific vision requirements include the ability to see at close range, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
