Regional Sales Manager - Canada

Bettcher

$80K — $120K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Animal/Meat Science or equivalent preferred.
  • 3-5 years of proven experience in regional sales management.
  • Demonstrated success in customer acquisition and managing large accounts.
  • Familiarity with food processing is advantageous.
  • Strong communication and relationship-building skills required.

Responsibilities

  • Drive regional sales growth by acquiring new accounts and expanding existing ones.
  • Lead and support customer transitions to new product platforms.
  • Build and maintain relationships with corporate and plant management stakeholders.
  • Conduct product demonstrations and articulate the value of Bettcher solutions.
  • Identify competitive opportunities to boost market share.
  • Manage customer data and sales pipeline using CRM tools.
  • Maintain account management practices and seek new business opportunities.
  • Collaborate with internal teams to ensure customer satisfaction and operational efficiency.

Benefits

  • Comprehensive health insurance options.
  • 401(k) retirement plan with company match.
  • Opportunities for professional development and training.
  • Employee wellness programs.
  • Flexible working arrangements may be considered.
Full Job Description
POSITION SUMMARY:

The Regional Sales Manager is responsible for direct sales of all Bettcher Processing Equipment to the meat and poultry industries within the assigned territory.

RESPONSIBILITIES:

The duties & responsibilities of the Regional Sales Manager include, but are not necessarily limited to the following:
  • Drive regional sales growth through new account acquisition and expansion of existing relationships
  • Lead customer transitions to new product platforms and support adoption initiatives
  • Build and maintain relationships with key stakeholders, including corporate leadership and plant management
  • Conduct product demonstrations and effectively communicate the value of Bettcher solutions
  • Identify and pursue competitive opportunities to increase market share
  • Utilize CRM tools to manage pipeline, customer data, and territory performance
  • Maintain strong account management practices and identify new business opportunities
  • Partner cross-functionally with internal teams to ensure customer satisfaction and operational alignment
  • Provide regular reporting and market insights to support sales strategy and product development

MINIMUM REQUIREMENTS:
  • Bachelor's degree. (Business Administration, Animal/Meat Science or equivalent a plus)
  • 3-5 years proven regional sales management experience
  • Proven growth through new customer acquisition and large account management success
  • Knowledge of food processing a plus

Employment at Bettcher Industries is contingent upon the successfully completing both a pre-employment background check and a drug screening.

All candidates hired must be able to provide proper documentation of their eligibility to work in the US (I-9 form).

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