Regional Sales Director, West Coast

Velocity Restorations

$100K — $150K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Strong knowledge of automotive dealership operations
  • Exceptional interpersonal skills for engaging high-net-worth clients
  • Experience selling luxury products averaging $100,000+
  • Strategic thinker with profit and loss management experience
  • Skilled in sales pipeline management and CRM reporting
  • Ability to mentor junior sales staff
  • Willingness to travel frequently for dealer visits and industry events

Responsibilities

  • Drive revenue growth and manage profit/loss for the region
  • Develop and maintain a robust dealer network
  • Support dealers with training, strategies, and marketing
  • Conduct engaging vehicle demonstrations for clients
  • Protect gross margins and utilize sales tools effectively
  • Establish and nurture long-term client and industry relationships
  • Generate leads and manage a sales pipeline independently

Benefits

  • Health/Dental/Vision/Life/Disability insurance available after 60 days
  • 401(k) with company match after 6 months
  • Paid time off and holidays
  • Company-sponsored events and merchandise discounts
  • Supportive and friendly work environment
Full Job Description
Regional Sales Director

Overview
The Regional Sales Director is responsible for driving revenue growth, developing strategic dealer partnerships, and expanding market share for Velocity's premium portfolio of restored vehicles within a designated region. This leadership role is accountable for regional profit and loss, cultivating strong client relationships, supporting dealer channels, and delivering a best-in-class sales experience. The ideal candidate will possess deep automotive industry knowledge, an entrepreneurial mindset, and a proven ability to lead regional sales initiatives. The Regional Sales Director serves as a brand ambassador and strategic advisor, playing a critical role in reinforcing Velocity's position as the leader in classic vehicle restoration.

Reports To
Chief Revenue Officer

Duties and Responsibilities
- Actively sell and promote Velocity's complete portfolio of premium vehicles within their region having ultimate accountability of revenue, expenses, and profit within their region.
- Develop a robust dealer network within their region with focus on current customer locations and potential customer growth areas.
- Support dealers through sales team training, commercial strategy, marketing efforts, sales closing, customer vehicle specifications, and all other duties required to ensure success of the dealer channel within their region.
- Engage with high-potential clients by providing in-depth vehicles demonstrations, highlighting key features, and articulating the unique value propositions of our product lineup.
- Protect gross margin on vehicle sales by utilizing company-provided tools, such as margin calculators and trade inestimation websites.
- Establish and nurture long-term relationships with clients, enthusiasts, and other industry partners to broaden Velocity's market presence.
- Cultivate expert-level understanding of Velocity's entire vehicle range. Keep pace with industry advancements and innovations to effectively educate potential clients and strategic partners, ensuring Velocity's products maintain a competitive edge.
- Compile daily, weekly, and monthly activity/deal reports to present to the team.

- Drive your own lead generation and manage own sales pipeline to project potential revenue with relative accuracy.
- Work headquarter leads and direct retail sales.
- Act as a mentor, guide, and mature voice within the sales department, including assisting in the development of junior sales staff.
- Identify and attend industry events, trade shows, and networking functions to promote the company's services and expand market reach (with a clear ROI committed to and tracked for each event with an expense associated).

Required Skills and Abilities
- Strong knowledge of automotive dealership operations and sales channel development
- Exceptional interpersonal and communication skills with the ability to engage high-net-worth clients
- Must have sold products averaging $100,000 +
- Ability to deliver compelling product demonstrations and articulate complex value propositions
- Strategic thinker with solid business acumen and profit/loss management experience
- Skilled in sales pipeline management, forecasting, and CRM reporting
- Proficiency in leveraging digital tools for margin protection and trade-in evaluations
- Ability to mentor and support junior sales team members, fostering a high-performance culture
- Comfortable leading dealer training and supporting marketing and commercial strategies
- Highly organized with the ability to manage multiple projects and regional responsibilities
- Willingness to travel for dealer visits, trade shows, and networking events 50% + of the time.
- Passport required- ability to travel to Europe and Middle East

Education Background and Experience
- High School diploma or equivalent
- Valid driver's license with good driving record
- Proven track record in automotive sales or luxury product sales with regional accountability

Benefits
- Compensation: Pay is based on experience and qualifications
- Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
- Retirement: 401(k) with company match after 6 months at next enrollment period
- Paid Time Off: Paid time off and paid holidays

- Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment

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