Neo Financial

Regional Sales Director - Retail (GTA)

Neo Financial$100K — $130K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of sales management experience with a focus on team development in growing markets.
  • Proven track record in driving sales growth and managing profitability (P&L).
  • Extensive experience in data analysis and performance management related to sales metrics.
  • Strong leadership and interpersonal skills with the ability to negotiate effectively.
  • Ability to work independently while managing multiple tasks in a fast-paced environment.
  • Valid driver's license and willingness to travel frequently within the region.
  • Experience managing sales teams across multiple locations, ideally in financial services or direct-to-consumer sales.
  • Bachelor's degree in Business Administration, Sales, Marketing, or related field preferred. They should also have a strong network of high-performing sales representatives.

Responsibilities

  • Develop and execute sales strategies to achieve revenue growth in the region.
  • Manage and mentor District Managers to reach sales targets.
  • Monitor sales performance and implement strategies to enhance effectiveness and minimize Customer Acquisition Cost (CAC).
  • Oversee recruitment and training of sales teams to maximize performance.
  • Lead regional sales training initiatives and ensure consistent implementation.
  • Ensure compliance with company policies and operational excellence across districts.
  • Facilitate communication between District Managers and senior leadership for alignment on sales objectives.
  • Identify new growth opportunities and partnerships to enhance market presence.
  • Prepare and present sales reports and forecasts to the Senior Director of Sales.
  • Travel to various districts to support sales management and ensure best practices.

Benefits

  • Opportunities for professional growth and development.
  • Access to innovative sales training programs.
  • Flexible work environment with independent decision-making.
  • Comprehensive support from senior leadership.
  • Potential for high impact through leadership in a growing organization.
Full Job Description
The Role

As a Regional Director of Sales at Neo Financial, you will be a pivotal leader responsible for the profitability and success of your designated region. You will directly manage and develop District Managers within the British Columbia area, ensuring their effectiveness in driving sales, achieving key performance indicators, and adhering to Neo's operational standards. Your focus will be on maximizing efficiency, optimizing Customer Acquisition Cost (CAC), and fostering a high-performance sales culture within your region. This role requires a proactive individual with strong leadership, training, and analytical skills, coupled with the ability to operate independently and travel frequently within the region.

What you'll be doing:
  • Develop and execute regional sales strategies to achieve company sales goals and drive revenue growth within the assigned region.
  • Manage and mentor District Managers. Provide ongoing coaching, support, and guidance to ensure they are effectively managing their teams and achieving sales targets.
  • Monitor regional sales performance, analyze data, and implement strategies to improve sales effectiveness and optimize Customer Acquisition Cost (CAC) across all districts.
  • Ensure District Managers are effectively recruiting, onboarding, and developing their teams, including Store Managers and sales representatives, to maximize sales potential and performance.
  • Spearhead regional sales training initiatives, including the implementation of company sales programs, and ensure consistent delivery of training to District Managers and their teams.
  • Ensure operational excellence and compliance with company policies and procedures across all districts within the region.
  • Facilitate effective communication and collaboration between District Managers and senior sales leadership, ensuring alignment on sales goals, strategies, and initiatives.
  • Identify and pursue new growth opportunities within the region, including new locations, channels, and partnerships, to expand market presence and drive revenue growth.
  • Prepare and deliver regular sales reports, forecasts, and performance updates to the Senior Director of Sales, providing insights and recommendations for improvement.
  • Travel within the region to support District Sales Managers, assess sales operations, and ensure the effective implementation of sales strategies and best practices.


Who we are looking for:
  • 8+ years of experience in sales management, with a proven track record of managing and developing sales teams within a growth channel.
  • 8+ years of experience with proven ability to drive sales growth, improve team performance, and manage profitability (P&L).
  • 8+ years of experience in data analysis, performance management, and sales metrics. The ideal candidate is extremely well-versed in understanding numbers, interpreting sales data, and using this information to drive strategic decision-making and improve performance.
  • 7+ years of experience with excellent leadership, communication, interpersonal, and negotiation skills.
  • Ability to work independently, manage multiple priorities, and thrive in a fast-paced, results-oriented environment. You must be self-motivated, highly organized, and able to effectively manage time and resources.
  • Valid driver's license and willingness to travel within the region.
  • Experience managing sales teams across multiple locations or districts, ideally within a similar industry (e.g., financial services, direct-to-consumer sales).
  • Bachelor's degree in Business Administration, Sales, Marketing, or a related field is preferred.
  • Network of Sales Representatives: Possesses a strong, existing network of high-performing sales representatives suitable for representing Neo Financial.
  • Valid driver's license and access to a reliable vehicle and ideally located within the
    Vancouver Region


Proven ability to:
  • Identify, attract, and develop top-performing sales leaders and representatives within the specific province.
  • Understand the unique dynamics of the provincial sales landscape, including key players, competitive trends, and customer behaviours.
  • Build and leverage a strong network of professional relationships within the local business community.
  • Navigate regional market challenges and opportunities to drive sales success.


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About Neo Financial

Neo Financial is a Canadian financial technology company that provides a mobile banking platform. The company was founded in 2019 and is headquartered in Calgary, Alberta. Neo Financial aims to provide a modern banking experience that is more convenient and personalized than traditional banks. The company offers a range of financial products and services, including savings accounts, credit cards, and loans. Neo Financial is a subsidiary of Neo Financial Corp., which is owned by the Canadian technology company, SkipTheDishes.
Learn more about Neo Financial
Size
50 employees
Industry
Founded
2019

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