Regional Sales Director | Senior Living

Location: Remote- candidates must reside within the Americare footprint

Travel: Up to 70% within assigned markets

Total Compensation Opportunity: $125,000-$175,000 annually, including base salary + performance-based bonus potential

Lead Sales. Grow Occupancy. Build High-Performing Teams.

Americare Senior Living is seeking an experienced Regional Sales Director to lead sales performance across an assigned multi-site market.

This is a highly visible leadership role for someone who knows how to turn strategy into results. You'll partner closely with Operations and community leaders to drive occupancy growth, strengthen sales execution, develop Senior Living Advisors, and create an exceptional experience for prospective residents and families.

What You'll Lead

• Drive occupancy, census growth, revenue, and conversion performance across multiple communities
• Coach and develop Senior Living Advisors through hands-on field leadership, one-on-ones, ride-alongs, and sales training
• Use CRM data, pipeline metrics, and forecasting to identify opportunities and improve results
• Partner with Regional Operations Directors and community leaders to align sales and operational priorities
• Strengthen professional referral networks and community business development
• Provide focused leadership and sales support to underperforming communities, new developments, and communities experiencing transitions

What We're Looking For

• 5+ years of progressive sales leadership experience with measurable results
• Multi-site sales leadership experience strongly preferred
• Senior living, healthcare, hospitality, or related industry experience strongly preferred
• Proven success improving conversion, revenue, occupancy, or other sales performance measures
• Strong coaching, analytical, CRM, forecasting, and relationship-building skills
• Ability to travel extensively throughout the assigned market

Benefits & Perks

• Competitive base salary + performance-based bonus structure
• Comprehensive benefits package (medical, dental, vision, life)
• Paid time off (PTO)
• 401(k) with company contribution
• Leadership development and executive coaching opportunities
• Expense support and travel reimbursement
• Recognition and performance incentive programs

Position Summary:

The Regional Sales Director (RSD) is the senior sales leader for their assigned markets, driving occupancy growth and consistent execution of Americare Senior Living's sales strategy. Exemplify Americare Senior Living's Flourish Wellness, RISING Values and Philosophy, Hometown Hospitality, F.A.M.I.L.Y. Values, and Employee Culture Statement by driving measurable occupancy growth, strengthening team performance, and ensuring every community delivers "A Happier Place."

The RSD partners with Regional Operations Directors and community leadership to align Sales and Operations, strengthen referral relationships, and ensure a consistent, resident-centered sales process. Through coaching, data-driven decisions, and active field engagement, the RSD improves census, conversion performance, and team effectiveness. With a strong field presence, the RSD builds a high-performance sales culture that delivers sustained occupancy growth and an exceptional experience for every prospective resident and family.

Essential Functions and Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Sales Leadership • Achieve and exceed occupancy, net census growth, and revenue targets by driving cons
• Partner with Operations leadership to translate regional priorities into measurable, community-level sales action plans.
• Champion weekly regional sales performance meetings to evaluate pipeline health, identify conversion gaps, and implement corrective actions.
• Facilitate and communicate monthly occupancy, move-in, outreach, and activity targets, and hold Senior Living Advisors (SLA's) accountable for results.
• Deliver performance forecasts, mid-month updates and month-end results analysis, including action plans to close gaps and accelerate occupancy gains.
• Track performance metrics and reinforce high-impact sales behaviors.
• Conduct scheduled calls with RDOS to ensure seamless execution of the customer journey and improved conversion outcomes.

Sales Coaching & Talent Development
• Improve individual and team sales performance through structured coaching, including one-on-ones, ride-alongs, "war-room" sessions, and live tour evaluations.
• Diagnose performance gaps using CRM data and field observations, and implement individualized coaching plans.
• Lead onboarding for new Senior Living Advisors, including field training, performance tracking, and supplemental training as needed.
• Manage the Senior Living Advisor hiring process in accordance with established standards to select high-performing sales talent.

Sales Process & CRM Excellence
• Achieve inquiry-to-move-in conversion by ensuring consistent execution of the Americare sales process across all communities.
• Drive speed-to-lead performance by monitoring response times and holding the team accountable to established standards.
• Deliver reliable pipeline forecasting and CRM data integrity by auditing CRM usage, documentation quality, and lead progression
• Analyze CRM data trends and funnel metrics to identify and act on conversion opportunities, serving as the region's CRM subject matter expert.
• Partner with the Call Center to improve lead quality, response time, and handoff effectiveness.
• Increase internal referral conversion through consistent tracking and disciplined follow-through.
• Improve outcomes in underperforming communities and new development, including pre-leasing, through structured sales plans and execution.
• Partner with community and operational leaders on First Impressions, Model room, and Rent Ready standards to strengthen tour conversion and customer experience.

Field Leadership & Community Support
• Improve outreach effectiveness by supporting community-level business development planning and execution.
• Identify and remove barriers to occupancy growth, including process breakdowns, Sales staffing gaps, and execution inconsistencies.
• Stabilize occupancy performance during transitions by providing interim sales leadership or direct sales support as needed.

Business Development & Marketing Partnership
• Increase referral-driven occupancy by expanding and strengthening professional referral networks across healthcare, physician, and community partners.
• Improve outreach ROI by evaluating community engagement strategies and adjusting tactics based on performance data.
• Strengthen marketing efficiency by analyzing campaign performance and recommending investment adjustments based on lead quality and conversion outcomes.
• Increase internal continuum referrals by improving collaboration between Independent Living, Assisted Living, Memory Care, and Skilled Nursing communities.
• Drive measurable growth in referral source activity through structured relationship development and accountability tracking.

Duties/Responsibilities
• Completes other duties as assigned

Qualifications:

Education and Experience
• Bachelor's Degree in Business, Marketing, Healthcare Administration, Communications, or a related field required; equivalent experience considered.
• Minimum of 5 years of progressive sales leadership experience with measurable revenue or occupancy impact required.
• Minimum of 3 years of multi-site sales leadership experience strongly preferred.
• Previous experience in senior living, healthcare, hospitality, or a related industry strongly preferred.
• Previous experience leading Senior Living Advisors, sales agents, or equivalent frontline sales teams strongly preferred.
• Proven track record of improving sales conversion rates and driving team performance required.

Licenses/Certifications
• Current driver's license and good driving record

Skills and Competencies
• Ability to influence and align stakeholders at all levels of the organization, from frontline advisors to executive leadership.
• Skilled at building and maintaining strong cross-functional relationships with Operations, Clinical, and Call Center and Home Office leaders to drive shared outcomes.
• Comprehensive knowledge of senior living sales operations, occupancy strategy, referral development, and industry best practices.
• Strong financial and occupancy acumen with demonstrated expertise in revenue performance, forecasting, pipeline analysis, and achieving sustainable growth outcomes.
• Proven ability to lead, coach, and develop high-performing sales teams, driving accountability, engagement, and continuous growth of Senior Living Advisors and emerging leaders.
• Strong facilitation, communication, and presentation skills with the ability to effectively lead meetings, strategic discussions, and leadership-level presentations.
• Experience leading sales teams through growth, new community openings, pre-leasing initiatives, and organizational or process transformation.
• Strategic thinker with the ability to balance long-term vision with operational execution, translating regional priorities into measurable results.
• Strong analytical and decision-making skills with the ability to evaluate CRM data, funnel metrics, and market trends to identify opportunities, mitigate risks, and improve performance.
• Demonstrated commitment to resident-centered service, team engagement, family experience, ethical leadership, and organizational culture.
• Ability to lead effectively in fast-paced senior living environments while maintaining adaptability, resilience, and composure under pressure.

Work Environment and Expectations

Position Overview

Type: Full-Time

Schedule: Monday-Friday, 8:00 AM-5:00 PM CST with extended and flexible hours and on-call responsibilities as needed.

Location: Remote eligible in Americare footprint; operates primarily from a home office with frequent travel.

Travel: Extensive travel in assigned markets, up to 70% annually, for community visits, team leadership, and industry events.

On-Call and Emergency Coverage:
• Assumes on-call leadership responsibility and is prepared to assist leaders with emergency situations and/or operational disruptions.
• Serves as interim Senior Living Advisor or ensures appropriate interim leadership coverage during transitions or vacancies.

Physical Demands
• Demonstrated ability to effectively utilize computer systems, technology platforms, and business software required to perform the responsibilities of the role. Ability to learn and adapt to new systems and technologies as needed.
• Ability to analyze information, manage multiple priorities, exercise sound judgment, and complete work accurately and efficiently while maintaining attention to detail.
• Ability to perform work in a combination of office, community, and healthcare environments, including extended periods of sitting, standing, walking, and frequent transitions between work locations.
• Ability to occasionally lift, carry, push, or pull items weighing up to 25 pounds and, at times, move or transport items weighing up to 50 pounds with or without reasonable accommodation. Sensory Demands
• Ability to effectively hear, understand, and respond to verbal communications in person, virtually, and by telephone.
• Ability to read, review, analyze, and interpret written information, reports, electronic communications, data, and other materials necessary to perform the responsibilities of the role.
• Ability to communicate clearly and professionally, both verbally and in writing, with employees, residents, families, business partners, regulatory agencies, and other stakeholders across all levels of the organization.

Safety Equipment

To support a safe and healthy work environment, employees are expected to comply with all applicable safety policies and procedures, including:
• Following safe lifting and body mechanics practices.
• Using a seatbelt when operating or traveling in a vehicle and complying with company guidelines regarding hands-free mobile device use while driving.
• Promptly reporting work-related injuries or incidents to a supervisor and partic