What we are looking for:A Regional Marketing Manager who lives and breathes all things marketing! This role will play a critical part in providing strategic marketing plans for the regions they support, staying abreast of changes in the marketing environment to best serve Epiphany strategies.
Along with a passion for marketing and customer service, our ideal candidate will excel at developing new marketing strategies, ability to tailor responses to different markets, ability to partner from afar and adhering to established policies and standard operation procedures. We'd also be ecstatic if you had an expert knowledge level of the most current marketing for dermatology.
What you'll do:- Oversee and coordinate marketing needs for region(s), including graphic design, regional events, print and promotional materials, email/digital marketing, website maintenance, etc.
- Seek information and operate at a level of constant inquiry about business priorities and key initiatives that can further differentiate our providers within the market. Act as a "reporter" working to identify and translate the provider service offerings and key differentiators.
- Tailor marketing activities and spend to the unique needs and volumes of each market, making decisions in a data-driven manner.
- Take the lead on initiating and defining marketing event strategy for assigned region(s).
- Partner with directors and other key leaders to implement creative marketing and advertising strategies and solutions that adhere to budget, including using online, print advertising, referrals, outreach marketing, and other tactics; and appropriately selecting marketing techniques that fit Epiphany's profile and market conditions.
- Define all necessary components to ensure the successful completion of assigned Epiphany events, including grand openings, conferences, networking events, etc.
- Manage post-event/campaign/activity debriefs to measure the success of each event.
- Continually seek ways to make the process of building and executing marketing events/campaigns/activities more efficient.
- Plan and prepare effective communication materials, using applicable methods for various settings and stakeholders (e.g., written, oral, large group, small group, 1:1).
- Proactively engage with the community and key stakeholders for the purpose of building and enhancing the brand in the market.
- Study market conditions and develop strategies to stay current with market developments and opportunities.
- Create a strategy for promoting products to increase sales and provide tracking data.
- Participate in staff meetings and workgroups by providing constructive input for practice improvements and solutions.
- Stay organized and communicate clearly through the use of trackers, the project management system, and other tools.
- Take on other duties as assigned.
It'll help to have/be:- Strong reasoning, critical thinking, and problem-solving abilities.
- Demonstrated ability to prioritize and adapt based on changing priorities.
- Ability to work in a fast-paced environment.
- Strong organizational and time management skills.
Qualifications/Experience: - Bachelor's degree in Business, Marketing, or related field required; equivalent combinations of education, training, and experience may be considered.
- At least five (5) years' experience in marketing or a related field, preferably in a healthcare or multi-location environment.
- Ability to travel as needed.
Work Environment and Physical Requirements:Administrativeoffice may have minimum visits to medical offices with possible exposure to procedure/exam room and laboratory environment may include exposure to communicable diseases, bloodborne pathogens, biohazards or toxic substances. Daily activities may include standing, walking, sitting, bending and lifting items up to 30 lbs.
Benefits:We offer generous benefits including medical, life insurance, short-term disability coverage, mental health services, and more at no cost for eligible employees. In addition, we have great vision, dental, and supplemental insurance options. We also offer 401k with company matching, employee discounts, HSA and FSA, tuition assistance, certification reimbursement, and more!
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