Regional Marketing Manager

think-cell Software

$115K — $135K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7+ years in B2B marketing, ideally in a software/SaaS sector.
  • Experience in developing comprehensive US marketing campaigns from inception to analysis.
  • Proven success in managing event marketing, partnerships, PR, and influencer channels.
  • Skilled at collaborating with design and content teams for creative asset development.
  • Strong project management and communication abilities with a proactive mindset.
  • Hands-on analytical skills with tools like Matomo and Power BI for campaign insights.
  • Familiarity with Salesforce and SFMC.

Responsibilities

  • Own and execute regional marketing campaigns, focusing primarily on the US market to drive growth and engagement.
  • Extract insights from teams to shape marketing strategies in the US.
  • Collaborate with local agencies and influencers to enhance brand visibility.
  • Plan and execute a diverse event strategy, maximizing both physical and virtual engagements.
  • Support sales efforts by providing high-quality marketing collateral for the customer journey.
  • Work with design and content teams to create compelling creative assets.
  • Facilitate communication between regional sales and core marketing teams.

Benefits

  • Comprehensive medical, dental, and vision coverage.
  • Disability and parental leave options.
  • Paid time off and 401k contribution.
  • Flexible hybrid work schedule with an in-office requirement.
  • Focus on diversity and inclusion in the workplace.
Full Job Description
What You Will Do

The Regional Marketing Manager will drive think-cell's North America marketing efforts, shaping and executing our regional strategy. As a critical link between the global Marketing org, GTM team, and other stakeholders, you'll ensure seamless brand alignment. This is an exciting opportunity to bring creativity, strategic thinking, and collaboration skills to a role that directly impacts our growth and success.

You will be part of the Regional Marketing function within think-cell's Marketing team and work closely with cross-functional teams in a tech-driven, startup-style environment backed by an established product and funding.

Key Responsibilities
  • Own regional campaigns across North America with priority on the US market, driving business growth, brand awareness and user engagement.
  • Extract insights from product, sales and marketing teams to develop and steer our marketing strategy in the US.
  • Partner with local agencies, publications, thought leaders and influencers to promote think-cell to relevant audiences.
  • Together with other GTM teams, plan and execute an event strategy across both physical and virtual events, driving strong ROI, awareness and engagement uplift.
  • Support sales led growth through collaboration with go-to-market teams, enabling them with high-quality collateral materials through all stages of the customer journey.
  • Work closely with the internal design and content teams to deliver the highest quality creative assets.
  • Establish strong communication channels between regional sales teams and core marketing team, as well as the rest of the organization.

You will be great for this position if you have
  • 5-7+ years of experience in B2B marketing, preferably for a software / SaaS business.
  • Experience in developing end-to-end marketing campaigns in the US market: from strategy and planning to launch and performance analysis.
  • Proven track record in effectively running one or more of the following channels: event marketing, influencers, partnerships, brand and PR.
  • Ability to effectively work with design and content counterparts to build effective creative assets.
  • A proactive, problem-solving approach with strong project management and communication skills.
  • Strong analytical skills, hands-on experience with campaign analysis and reporting, knowledge of Matomo and Power BI.
  • Experience working with Salesforce and SFMC.
  • Experience running influencer marketing and partnerships is a plus.
  • Experience working with think-cell, Microsoft PowerPoint and Excel is a plus.
  • Experience working with finance and consulting services is a plus.
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field required.
  • Willingness to work in office, 3 x hybrid schedule
  • Willing to travel 15%

We believe in a human hiring process, every application is personally reviewed.

Join Our Journey

We encourage you to apply even if you don't meet every requirement. At think-cell, we celebrate diversity because it drives creativity and excellence. We welcome individuals from all backgrounds who are passionate about making a real impact. Joining us means more than just a job - it's an opportunity to be part of an inclusive, innovative, and supportive team that values collaboration and growth. Together, we can push boundaries and achieve great things.

Compensation: think-cell believes the value of pay transparency contributes towards an honest and supportive culture. For this role, we anticipate paying in the range of 115 -135k OTE, for the NYC market. The actual amount to be offered to the successful candidate will be dependent upon the key aspects of each case, which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any think-cell variable incentive includes a targeted dollar amount, and any actual payout amount is dependent on company and personal performance. think-cell provides comprehensive benefits package including medical, dental, vision, disability leave, parental leave, pto and 401k contribution (all benefits are subject to eligibility requirements).

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