SmithGroup is looking for a Regional Marketing Manager to join our team. This position may be based out of our Charlotte, Boston, DC, Philadelphia, or Atlanta offices.
Working in this role, you will:
Regional Management (20%) - Lead, mentor, and manage regional marketing staff; support recruitment and hiring.
- Establish and oversee regional training programs (pursuits, branding, systems, communications).
- Partner with regional leadership to align marketing support with business needs.
- Ensure consistent application of marketing standards, tools, and processes.
- Improve workflows and optimize use of technology.
- Assign and monitor workload to ensure quality, timeliness, and efficiency.
- Manage regional marketing budget.
- Prepare regular performance reports on sales, communications, and awards.
- Facilitate regional marketing and leadership meetings.
Brand & Visibility (30%) - Serve as the regional marketing lead inclusive of communicating strategy, brand, and priorities.
- Develop and execute the regional communications strategy in partnership with leadership and communications teams.
- Lead or support strategic growth initiatives (new offices, services, campaigns, pre-positioning).
- Oversee thought leadership, awards, and photography planning and execution.
- Partner with leadership on events, conferences, and industry engagement.
- Coordinate regional survey submissions.
- Build and maintain industry relationships to support business development and intelligence gathering.
Strategy & Messaging (30%) - Lead marketing support for key client strategies and capture planning (in partnership with BD).
- Ensure consistent, strategic messaging across all marketing channels and platforms.
- Align office-level strategies with regional marketing priorities.
- Collaborate with leadership to develop and implement annual marketing and communications plans.
- Support development of studio and office marketing strategies.
Pursuits & Presentations (20%) - Guide go/no-go decisions and pursuit strategy for key opportunities.
- Partner with teams to define win strategies, messaging, and differentiators.
- Lead or coach interview preparation and rehearsals.
- Provide oversight and guidance on proposals and pursuit execution as needed.
An ideal candidate has:
- Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent).
- 10+ years of experience in the A/E/C industry including 3+ years of staff management experience.
- Master's degree and/or CPSM certification preferred.
- Strong understanding of marketing strategy, branding, and communications.
- Excellent leadership, coaching, and team development skills.
- Strategic thinker with creative problem-solving skills and the ability to manage large projects/teams.
- Proficiency in Microsoft Office and InDesign; familiarity with Dynamics and OpenAsset preferred.
At SmithGroup, we are committed to helping our staff thrive with great projects and time to unwind. We offer flexible scheduling, a hybrid work environment, 3 weeks of PTO within your first year of employment with the option of purchasing additional time off, 8 paid federal holidays, plus 15 extra Fridays off! Our benefits plan includes medical, dental, and vision coverage, wellbeing resources, paid parental leave, a flex spending account and voluntary insurance options. We invest in your future through our 401(k) program with employer matching, tuition reimbursement program, one-on-one career coaching and professional development opportunities. While we may ultimately pay more or less than a posted salary range, at the time of posting the anticipated salary range for this position is $104,000 to $123,000 annually and you are eligible for a performance-based bonus each year. To be considered for this role, please create a profile and apply!
