Skillsoft Global Knowledge is seeking an experienced Regional Marketing Manager to own and deliver regional marketing strategy and execution across North America in support of revenue growth, pipeline creation, and regional go-to-market priorities. The role operates as an embedded member of the Global Geo & Regional Marketing team, working in close partnership with regional sales and global marketing functions. As the Regional Marketing Manager, you will have the opportunity to be responsible for translating global and regional marketing strategy into high-impact, locally relevant field marketing programs aligned to sales targets and pipeline goals.
Key ResponsibilitiesField Marketing Strategy & Execution- Own the North America region marketing plan, aligned to global and regional GTM priorities, sales targets and pipeline objectives.
- Localize and execute global and regional campaigns for the North America market.
- Manage end-to-end execution of regional marketing initiatives to drive demand, pipeline, and revenue impact.
Demand Generation & Campaign Delivery- Support and execute multi-channel demand generation programs across North America, including:
- Integrated regional campaigns
- Email, nurture, and digital activation
- Sales-aligned field initiatives
- Work cross-functionally with Portfolio Marketing, Campaign Operations, Marketing Operations, Web, Creative, Content, and Social teams to ensure timely, high-quality delivery.
Events & Experiences- Plan and execute North America regional marketing events, including:
- In-person and virtual events
- Partner-led initiatives
- Executive briefings, roundtables, and webinars
- Own event timelines, logistics, vendors, budgets, and stakeholder communications.
- Ensure post-event follow-up, reporting, and sales handover are completed effectively.
Account-Based Marketing (ABM)- Support and execute ABM programs targeting priority North America accounts.
- Align regional marketing activity with account plans and sales priorities.
- Deliver bespoke, account-specific regional marketing tactics where required.
Sales & Stakeholder Alignment- Act as the primary regional marketing partner for North America sales teams.
- Ensure continuous alignment between marketing and sales throughout the funnel.
- Participate in agreed sales and marketing forums to maintain visibility, alignment, and momentum.
Marketing Operations & Workflow Management- Own and manage all North America regional marketing activity within the marketing project management tool (e.g. Asana), including:
- Task creation and prioritization
- Clear ownership, timelines, and dependencies
- Regular status updates and risk visibility
- Ensure field marketing execution is transparent, prioritized, and aligned with agreed plans.
Reporting, Insights & Optimization- Deliver monthly performance reporting covering:
- Campaign and event status
- What is performing well and what is not
- Early insights on leads, pipeline influence, and conversion (where data is available)
- Key risks, blockers, and mitigation actions
- On a quarterly basis:
- Analyze performance with internal stakeholders
- Identify optimization opportunities across lead generation, conversion, and ROMI
- Provide clear, actionable recommendations to improve future field marketing impact.
Skills & Experience Required- Proven experience in field marketing or regional marketing within B2B (technology, SaaS, or professional services preferred).
- Strong track record of executing demand generation, events, and sales-aligned field programs.
- Experience working closely with sales teams and aligning marketing activity to pipeline and revenue goals.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong organizational skills with experience managing multiple campaigns, events, and priorities simultaneously.
- Data-driven mindset with the ability to translate insights into actionable recommendations.
Preferred Experience- Exposure to account-based marketing (ABM) programs.
- Experience working in a regional or multi-country market (North America highly preferred).
Target base salary range for this job requisition is anticipated to be approximately $120,000- $125,000 annualized.
We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off
The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.
