The Regional Marketing Manager (RMM) serves as the region's dedicated strategic marketing and communications business partner reporting to the Senior Director of Marketing & Communications, ensuring that marketing and communications efforts align with regional business priorities and enterprise objectives.
The RMM works closely with Regional Leadership, Operations, Business Development, Pursuits, Talent Attraction, Strategy, and Corporate Communications to identify opportunities that enhance growth, strengthen market visibility, support workforce needs, and improve stakeholder engagement.
As the primary liaison between the region and the Marketing & Communications organization, the RMM translates business priorities into integrated marketing and communications strategies that deliver measurable business impact while reinforcing the Rosendin brand.
WHAT YOU'LL DO:Communications & Regional Alignment- Serve as the primary liaison between Regional Leadership and Corporate Communications.
- Localize and deliver enterprise communications, including announcements, change initiatives, and business updates.
- Capture and elevate regional stories, achievements, and community engagement efforts.
- Provide insights to improve communication effectiveness and engagement.
- Support crisis, reputation, and business continuity communications.
Brand Positioning & Market Presence- Champion and ensure consistent representation of the Rosendin brand across all regional touchpoints.
- Identify opportunities to strengthen market visibility, industry recognition, and regional reputation.
- Support industry awards, speaking engagements, events, and community outreach efforts.
- Partner with Marketing Centers of Excellence (COEs) to maintain brand consistency and maximize impact.
Recruitment & Talent Partnership- Partner with Talent Attraction, Employment Marketing, and regional leadership to support hiring and workforce growth.
- Support recruitment marketing and employment branding aligned with workforce planning.
- Monitor labor market trends and identify talent opportunities and challenges.
- Collaborate on workforce communications and employee engagement initiatives.
Cross-Functional Business Partnership- Serve as the lead marketing advisor to regional leadership, Business Development, and Pursuit teams.
- Partner early on strategic initiatives, projects, and business opportunities.
- Contribute to operational, business development, and strategic planning discussions.
- Build trusted relationships and align regional priorities with enterprise marketing initiatives.
Regional Marketing Strategy & Campaign Leadership- Lead development and execution of regional marketing and communications plans aligned to business priorities.
- Translate strategic priorities into integrated marketing strategies and campaigns that drive growth.
- Partner with Marketing Centers of Excellence (COEs) to deliver initiatives and ensure effective execution.
- Drive adoption of enterprise programs and optimize marketing resources for maximum impact and value.
Market Intelligence, Measurement & Optimization- Monitor industry, market, customer, workforce, and competitive trends to inform strategy.
- Identify risks and opportunities impacting business growth, talent, and market visibility.
- Use data, analytics, and research to guide decision-making and measure performance.
- Establish KPIs and evaluate effectiveness, business impact, and ROI.
- Deliver reporting and actionable insights to leadership.
- Continuously optimize strategies, programs, and processes to improve outcomes and efficiency.
WHAT YOU'LL NEED TO BE SUCCESSFUL:- Strategic thinker with strong business acumen and understanding of how marketing drives growth.
- Proven ability to build trusted relationships and influence stakeholders across levels.
- Strong collaboration and stakeholder management skills within a matrixed environment.
- Effective prioritization and project leadership, balancing multiple initiatives to drive business outcomes.
- Excellent analytical and problem-solving capabilities with a data-driven approach.
- Outstanding written, verbal, and presentation communication skills.
- Adaptable, growth-oriented mindset focused on continuous improvement.
TRAVEL:WHAT YOU BRING TO US:- Bachelor's degree in Marketing, Communications, Business, or related field.
- 10+ years of progressive experience in marketing, communications, or business partnership roles.
- Demonstrated success supporting business leaders and developing integrated marketing and communications strategies.
- Experience working in complex, matrixed, or multi-regional organizations.
- Strong understanding of brand strategy, communications, digital and recruitment marketing, and stakeholder engagement.
- Proven ability to influence leaders and align diverse stakeholders around shared objectives.
- Data-driven approach, using research, analytics, and performance metrics to inform decisions.
- Excellent writing, editing, presentation, and communication skills.
- Industry experience (construction, engineering, or professional services) preferred.
- Proficiency with Microsoft Office and marketing technology platforms.
WORKING CONDITIONS:- General work environment - sitting for long periods, standing, walking, typing, carrying, pushing, bending. Work is conducted primarily indoors with varying environmental conditions such as fluorescent lighting and air conditioning
- Noise level is usually low to medium; it can be loud on the jobsite.
- We fully comply with the ADA and applicable state law, including considering reasonable accommodation measures that may enable qualified disabled applicants and employees to perform essential functions.
- Occasional lifting of up to 30 lbs.
YOU Matter - Our Benefits - ESOP - Employee Stock Ownership
- 401K
- Annual bonus program based upon performance, profitability, and achievement
- 17 PTO days per year plus 10 paid holidays
- Medical, Dental, Vision Insurance
- Term Life, AD&D Insurance, and Voluntary Life Insurance
- Disability Income Protection Insurance
- Pre-tax Flexible Spending Plans (Health and Dependent Care)
- Charitable Giving Match with our Rosendin Foundation
Our success is rooted in our people. We all come together around long-term vision and a sense of shared ownership. As a group, we do whatever it takes to ensure the success of our business...and your career.
