Asbury Automotive Group, Inc

Regional Marketing Manager

Asbury Automotive Group, Inc$75K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in ecommerce/marketing or a related field
  • Leadership skills to manage vendor marketing executives
  • Proficiency in SEM, Display, and Local SEO
  • Adept in ROI calculations and A/B testing
  • Previous experience in a marketing role, preferably in automotive

Responsibilities

  • Formulate marketing objectives and maximize SEM, SEO, and Display channels
  • Collaborate with Operational Marketing Manager on strategic initiatives
  • Drive KPI performance through cross-department collaboration
  • Conceptualize innovative marketing strategies and product launches
  • Ensure compliance with legal standards for digital properties
  • Maintain knowledge through workshops and professional networking
  • Perform additional duties to support organizational goals

Benefits

  • Weekly pay
  • Paid holidays and time off
  • Paid training
  • Stock awards for eligible employees
  • Comprehensive medical, vision, dental insurance
  • Up to 12 weeks paid pregnancy leave
  • Paid parental leave
  • Health savings and flexible spending accounts
  • Short-term and long-term disability plans
  • Life insurance options
  • 401k plan with company match
  • Career development tools and continuous training
  • Student loan relief resources
  • Employee discounts on services
  • Scholarship awards and community service initiatives
  • Employee referral bonuses
Full Job Description
The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns to increase sales and revenue for the company.

Duties/Responsibilities
  • Formulates plan for marketing objectives and leveraging SEM, SEO and Display to their fullest
  • Works with Operational Marketing Manager and other department heads on strategic planning
  • Drives KPIs by working with the MMD(s) and department heads on best practices and areas of opportunity
  • Conceptualizes marketing ideas and product launches
  • Ensures that all Asbury digital properties comply with legal and compliance standards set forth by state & federal law as well as all applicable manufacturer covenant requirements
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
  • Performs other related duties to benefit the mission/vision of the organization

Education & Experience
  • Bachelor's degree in ecommerce/marketing or a related field
  • Possesses leadership qualities and the ability to manage vendor marketing executives
  • Well versed in SEM, Display and Local SEO
  • Skilled in ROI calculations, A/B Testing and Excel
  • Previous experience preferred or automotive experience

Pay and Recognition:
  • Weekly pay
  • Paid holidays & paid time off
  • Paid training
  • Stock Awards (select management and front-line team member's eligible)

Insurance / Retirement:
  • Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
  • Up to 12 weeks paid pregnancy leave (disability leave)
  • Paid Parental Leave
  • Health savings
  • Flex spending accounts (tax free)
  • Short-term and Long-term disability plans
  • Life Insurance (Whole Life and Term)
  • 401k with company match

Learning, Tuition Assistance and Career Development:
  • Digital career path tool to assist with career development
  • Continuous training through Asbury's Internal Learning Management System

Professional growth and development opportunities Additional advantages:
  • Student loan relief resources
  • Employee assistance program
  • Employee discounts on parts and service repairs
  • Scholarship awards
  • Opportunities to join our community service initiatives, which includes paid volunteer hours
  • Aggressive Employee referral program with bonus opportunities

INDMANAGER

About Asbury Automotive Group, Inc

Asbury Automotive Group, Inc., headquartered in Duluth, GA, is one of the largest automotive retailers in the U.S. Built through a combination of organic growth and a series of strategic acquisitions, Asbury now operates through geographically concentrated, individually branded regions.Asbury Automotive Group is building the foundation today that will change the way we do business tomorrow.

Asbury Automotive Group, Inc. Careers

Join the dynamic team at Asbury Automotive Group, Inc., a trailblazer in the automotive industry, and be part of a professional community that values innovation, leadership, and diversity. As one of the largest automotive retail and service companies in the U.S., we offer unparalleled job opportunities that propel your career to new heights. Work You’ll Do At Asbury Automotive Group, Inc., you will collaborate with a team of passionate, curious, and skilled professionals dedicated to reshaping the future of automotive retail. Our commitment to digital innovation and superior customer service sets us apart in the industry. By joining our team, you help us drive transformative strategies that lead to operational excellence and market leadership. Transform Your Career Embark on a journey of professional growth and continuous learning at Asbury Automotive Group, Inc. We provide a wealth of resources to foster your development, including leadership programs, diversity training, and comprehensive benefits to support both your professional and personal life. Our culture thrives on mentorship and networking, ensuring you have the guidance and connections necessary to succeed. Innovative Work Environment Asbury Automotive Group, Inc. is at the forefront of the automotive industry, integrating advanced technology and innovative practices across all facets of our business. From sales and customer service to management and technical positions, our team is equipped with cutting-edge tools and a growth mindset that encourages innovation and operational excellence. Be Part of a Great Team Our team at Asbury Automotive Group, Inc. is our greatest asset. We are committed to fostering an inclusive environment where every team member can thrive. Diversity and collaboration are at the core of our culture, driving us towards achieving collective and individual successes. Future-Proof Your Career With Asbury Automotive Group, Inc., the path to a fulfilling career is wide open. Our range of positions—from entry-level roles to executive leadership—provides near-limitless opportunities for career advancement. Whether you are looking for an internship, full-time employment, or a leadership role, you will find a position that matches your skills and ambitions. Explore Job Opportunities Discover the exciting career paths available at Asbury Automotive Group, Inc. Our hiring process is designed to identify and nurture talent, ensuring that every employee is well-placed to contribute to our collective goals. Prepare your resume, sharpen your interview skills, and get ready to join a company that values what you bring to the table. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, creative, and solution-oriented team players. Explore our job listings and find out how you can contribute to our success. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the rewarding opportunities that await at Asbury Automotive Group, Inc.
Learn more about Asbury Automotive Group, Inc
Size
14,200 employees
Market Cap
$3.7 billion
Industry
Net Income
$254.4 million
Founded
2002
5 Year Trend
+8.5%
Revenue
$7.1 billion
NASDAQ

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