Lennar Corporation

Regional Integrated Marketing Manager

Lennar Corporation • $95K — $119K *
Tempe, AZ 85281In-Person
Real Estate & Construction
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent required; high school diploma or GED also accepted.
  • 5-7 years of experience in home building, real estate, marketing, or other consumer-facing industries preferred.
  • Strong organizational skills needed to manage multiple deadlines.
  • Excellent communication skills to build partnerships with teams.
  • Resourceful and solution-oriented individual.
  • Proficient in digital and analytical tools for insights and decision-making.
  • Experience in home building or real estate is a desirable asset.

Responsibilities

  • Develop strategic creative briefs aligned with divisional goals.
  • Collaborate cross-functionally with various company leaders for cohesive campaign execution.
  • Manage the integrated marketing calendar to enhance engagement.
  • Guide development and localization of marketing assets and initiatives.
  • Analyze campaign performance and market insights to inform strategies.
  • Serve as the point of contact for integrated marketing plans to ensure alignment.
  • Ensure brand consistency across all regional marketing efforts.

Benefits

  • Comprehensive health insurance plans including medical, dental, and vision.
  • 401(k) retirement plan with a $1 for $1 company match up to 5%.
  • Paid parental leave and associate assistance programs available.
  • Education assistance and up to $30,000 in adoption assistance provided.
  • Up to three weeks of vacation annually plus generous holiday and sick leave policies.
  • New hire referral bonus programs and home purchase discounts.
Full Job Description
The Regional Integrated Marketing Manager is responsible for developing, managing, and executing cohesive multi-channel marketing strategies across 3-4 divisions to drive community awareness and customer engagement. This role will serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives.

Your Responsibilities on the Team
  • Lead the development of strategic creative briefs for key initiatives, ensuring alignment with divisional goals and national brand strategy.
  • Direct cross-functional collaboration with Regional Marketing Directors, Division Presidents, Sales, Digital Marketing, and Creative Services to ensure cohesive and impactful campaign execution.
  • Oversee the execution and management of the integrated marketing calendar across all channels, aligning timing and messaging to maximize engagement and performance.
  • Oversee and guide the development and localization of marketing assets, signage, events, sponsorships, and outreach initiatives to strengthen regional brand presence.
  • Lead and partner with National strategy teams to interpret campaign performance and regional market insights, using data to optimize marketing plans and drive results.
  • Serve as the point of contact (POC), owner and driver of integrated marketing plans, ensuring alignment across teams and timely execution.
  • Lead, enforce and uphold brand consistency across all marketing touchpoints within the region, ensuring adherence to national standards and guidelines.


Your Toolbox
  • Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
  • Minimum 5 - 7 years of relevant experience in home building, real estate, marketing or consumer-facing industries preferred.
  • Strong organizational and time management skills; able to manage multiple deadlines across various communities.
  • Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
  • Resourceful and solution oriented.
  • Leverage digital and analytical tools with confidence to drive insights and outcomes.
  • Experience in home building, real estate, or consumer- facing industries is a plus.


This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities, and activities may change at any time, with or without notice.

#LI-RR1
  • This information is intended to be a general overview and may be modified by the company due to factors affecting the business.


General Overview of Compensation & Benefits:
We reasonably expect the base compensation offered for this position to range from an annual salary of $95,800.00 - $119,800, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations.
  • This position may be eligible for bonuses.
  • This position may be eligible for commissions.
  • This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.
  • This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.


Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar's policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn for the latest job opportunities.

About Lennar Corporation

Lennar Corporation Careers

Join the dynamic team at Lennar Corporation, a leader in the home construction industry, and be part of a company that values innovation, leadership, and diversity. At Lennar, we are committed to building more than homes—we are dedicated to building futures.

Work You’ll Do

At Lennar Corporation, you will engage in meaningful work that directly contributes to the growth and success of the company. Our team is at the forefront of the construction industry, driving innovation and excellence in every project. Whether you are in design, construction, sales, or management, your contribution will lead to tangible results that you can be proud of.

Innovative Work

Lennar Corporation is not just a leader in home construction; we are also pioneers in developing cutting-edge technologies and sustainable practices that redefine what is possible in our industry. Join our team of over 9,000 dedicated professionals who are working at the intersection of technology, sustainability, and residential construction.

Be Part of a Great Team

Our team at Lennar Corporation is diverse, skilled, and driven—united by a common goal to deliver exceptional quality and service to our customers. We foster a culture of support and collaboration, which makes Lennar not just a great place to work, but a great place to grow your career.

Future-Proof Your Career

Lennar Corporation offers a wealth of job opportunities and career paths, providing you with the flexibility to pursue your interests and expand your professional experience. With robust training programs and a commitment to professional development, Lennar ensures that your career journey is as rewarding as it is successful.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional looking for your next challenge or a recent graduate seeking an internship, Lennar has a variety of positions to match your skills and ambitions. From on-site construction roles to corporate leadership positions, the opportunities at Lennar are as diverse as our team.

Employment Benefits and Culture

Choosing a career at Lennar means more than just employment. It means becoming part of a community that values diversity, supports growth, and nurtures innovation. We offer competitive benefits, leadership training, and opportunities for networking and career advancement, all within a culture that celebrates achievement and teamwork.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Ready to start your career at Lennar Corporation? Explore our job listings today and find out how your talents can contribute to our mutual success.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Learn about our latest projects, our approach to innovation and sustainability, and how we’re transforming the construction industry.

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Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lennar Corporation. Join Lennar Corporation today and be part of a team that is building the future—one home at a time.
Learn more about Lennar Corporation
Size
10,753 employees
Market Cap
$25.7 billion
Industry
Real Estate & Construction
Net Income
$2.4 billion
Founded
1954
Revenue
$22.4 billion
NASDAQ
LEN
* Ladders Estimates

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