Lennar Corporation

Regional Integrated Marketing Manager

Lennar Corporation$95K — $119K *
Real Estate & Construction
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent required.
  • 5-7 years of relevant experience in home building, real estate, or marketing preferred.
  • Strong organizational and time management skills for managing multiple deadlines.
  • Excellent communication and interpersonal skills for building partnerships.
  • Resourceful and solution-oriented mindset.
  • Confidence in leveraging digital and analytical tools for insights.
  • Experience in consumer-facing industries is advantageous.

Responsibilities

  • Lead development of strategic creative briefs aligning with divisional goals.
  • Direct collaboration with various teams to ensure impactful campaign execution.
  • Manage the integrated marketing calendar for alignment and performance.
  • Oversee localization of marketing assets and initiatives to boost brand presence.
  • Partner with strategy teams to analyze campaign performance and enhance marketing plans.
  • Act as the primary point of contact for integrated marketing plans and execution.
  • Enforce brand consistency across all regional marketing touchpoints.

Benefits

  • Eligible for bonuses based on performance.
  • Commission opportunities available.
  • Comprehensive benefits package as per Company Policy.
Full Job Description
The Regional Integrated Marketing Manager is responsible for developing, managing, and executing cohesive multi-channel marketing strategies across 3-4 divisions to drive community awareness and customer engagement. This role will serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives.

Your Responsibilities on the Team
  • Lead the development of strategic creative briefs for key initiatives, ensuring alignment with divisional goals and national brand strategy.
  • Direct cross-functional collaboration with Regional Marketing Directors, Division Presidents, Sales, Digital Marketing, and Creative Services to ensure cohesive and impactful campaign execution.
  • Oversee the execution and management of the integrated marketing calendar across all channels, aligning timing and messaging to maximize engagement and performance.
  • Oversee and guide the development and localization of marketing assets, signage, events, sponsorships, and outreach initiatives to strengthen regional brand presence.
  • Lead and partner with National strategy teams to interpret campaign performance and regional market insights, using data to optimize marketing plans and drive results.
  • Serve as the point of contact (POC), owner and driver of integrated marketing plans, ensuring alignment across teams and timely execution.
  • Lead, enforce and uphold brand consistency across all marketing touchpoints within the region, ensuring adherence to national standards and guidelines.


Your Toolbox
  • Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
  • Minimum 5 - 7 years of relevant experience in home building, real estate, marketing or consumer-facing industries preferred.
  • Strong organizational and time management skills; able to manage multiple deadlines across various communities.
  • Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
  • Resourceful and solution oriented.
  • Leverage digital and analytical tools with confidence to drive insights and outcomes.
  • Experience in home building, real estate, or consumer- facing industries is a plus.


This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities, and activities may change at any time, with or without notice.

#LI-RR1
  • This information is intended to be a general overview and may be modified by the company due to factors affecting the business.


General Overview of Compensation & Benefits:
We reasonably expect the base compensation offered for this position to range from an annual salary of $95,800.00 - $119,800, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations.
  • This position may be eligible for bonuses.
  • This position may be eligible for commissions.
  • This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.
  • This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.


About Lennar Corporation

Lennar Corporation Careers

Join the dynamic team at Lennar Corporation, a leader in the home construction industry, and be part of a company that values innovation, leadership, and diversity. At Lennar, we are committed to building more than homes—we are dedicated to building futures.

Work You’ll Do

At Lennar Corporation, you will engage in meaningful work that directly contributes to the growth and success of the company. Our team is at the forefront of the construction industry, driving innovation and excellence in every project. Whether you are in design, construction, sales, or management, your contribution will lead to tangible results that you can be proud of.

Innovative Work

Lennar Corporation is not just a leader in home construction; we are also pioneers in developing cutting-edge technologies and sustainable practices that redefine what is possible in our industry. Join our team of over 9,000 dedicated professionals who are working at the intersection of technology, sustainability, and residential construction.

Be Part of a Great Team

Our team at Lennar Corporation is diverse, skilled, and driven—united by a common goal to deliver exceptional quality and service to our customers. We foster a culture of support and collaboration, which makes Lennar not just a great place to work, but a great place to grow your career.

Future-Proof Your Career

Lennar Corporation offers a wealth of job opportunities and career paths, providing you with the flexibility to pursue your interests and expand your professional experience. With robust training programs and a commitment to professional development, Lennar ensures that your career journey is as rewarding as it is successful.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional looking for your next challenge or a recent graduate seeking an internship, Lennar has a variety of positions to match your skills and ambitions. From on-site construction roles to corporate leadership positions, the opportunities at Lennar are as diverse as our team.

Employment Benefits and Culture

Choosing a career at Lennar means more than just employment. It means becoming part of a community that values diversity, supports growth, and nurtures innovation. We offer competitive benefits, leadership training, and opportunities for networking and career advancement, all within a culture that celebrates achievement and teamwork.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Ready to start your career at Lennar Corporation? Explore our job listings today and find out how your talents can contribute to our mutual success.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Learn about our latest projects, our approach to innovation and sustainability, and how we’re transforming the construction industry.

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lennar Corporation. Join Lennar Corporation today and be part of a team that is building the future—one home at a time.
Learn more about Lennar Corporation
Size
10,753 employees
Market Cap
$25.7 billion
Industry
Net Income
$2.4 billion
Founded
1954
Revenue
$22.4 billion
NASDAQ

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