Salem Media Group

Regional General Sales Manager

Salem Media Group$80K — $100K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of media sales experience with a focus on digital platforms and sales management.
  • Preferred experience in radio, TV, or traditional media though not mandatory.
  • In-depth understanding of digital sales processes, technical markets, and distribution channels.
  • Demonstrable record of achieving digital sales goals and effective closing techniques.
  • Proficient in managing multiple projects while showing strong strategic thinking and tactical execution.
  • Confident with a sense of urgency, showcasing creativity in problem-solving.
  • Open to embracing change and encouraging innovative solutions.

Responsibilities

  • Lead new business development efforts across revenue categories, actively engaging in the field.
  • Collaborate with sellers in Sacramento and San Francisco to create tailored VBRs and sell audio and digital solutions.
  • Conduct sales meetings to align teams and develop innovative business strategies.
  • Hold individual meetings with Media Strategists to explore multimedia opportunities and tailor VBR development.
  • Establish accountability through key performance indicators (KPIs) as mandated by corporate.
  • Oversee corporate contests and drive sales initiatives within the team.
  • Ensure the Media Strategist team meets goal-setting targets and properly utilizes CRM and reporting systems.

Benefits

  • Competitive pay structure based on experience.
  • Health, dental, vision, and life insurance.
  • 401k retirement plan.
  • Paid holidays and vacation time.
Full Job Description
Overview

Salem Media Group offers an exciting opportunity for a Regional General Sales Manager to join our dynamic and forward-thinking company. The ideal candidate will display strategic expertise by leading a team of sellers (Media Strategists) and executing a media sales strategy that delivers customer solutions through an integrated suite of platforms.  This position reports to the Senior Vice President & General Manager.  ***This position covers Sacramento and San Francisco areas. 

Responsibilities
  • Manages the new business development effort for all revenue categories; this will require being active in the field.
  • Works with sellers in both Sacramento and San Francisco to develop VBRs and sales solutions, both audio and digital
  • Conduct Sales Meetings for both sales staffs to create direction and assist in developing new business strategies for the staff.
  • Conducts one-on-one Media Strategist meetings to help develop multimedia opportunities with prospects, develop VBRs for each.
  • Maintains accountability measurements based on corporate mandated KPIs,
  • Manage corporate contests and sales initiatives.
  • Maintains new business initiatives and holds the Media Strategist team accountable for setting goals and activity parameters while managing projections and pacing.
  • Make sure that CRM and other systems are being used and properly updated.
  • Research verticals and find contacts for specific targets.
  • Create VBRs for the staff in each market to prospect and set appointments.
  • Target new business prospects in market and out of market for radio and digital opportunities.
  • Prepare presentations and proposals for Radio, Digital and event sponsorship opportunities.
  • Work with Sr. Vice President & General Manager, programming management and promotional staff to create unique on-air opportunities.
  • Work with digital support staff to design strategic approaches to client and prospect needs and desired outcomes.
  • Recruit, interview, and hire quality sales professionals and prospective sales professionals.
  • Participate in the training and development of each new and existing Media Strategists.
  • Attend major events and promotions in both Sacramento and San Francisco.
Qualifications
  • Must have 2+ years of media-related experience selling digital platforms as well as previous sales management experience.
  • Prior radio, TV or other traditional media experience preferred but not required.
  • Extensive knowledge of digital sales processes, digital platforms, technical markets, distribution channels, buying patterns, and budgeting.
  • A proven track record of strong digital sales management and effective closing skills.
  • History of success in a goal-oriented, highly accountable environment through strategic thinking, tactical implementation, and effectively managing multiple projects.
  • A confident personality and sense of urgency while being a creative and innovative thinker.
  • The willingness to embrace change, encourage innovation, and solve problems creatively.
Benefits
  • Competitive pay structure based on experience
  • Health, dental, vision and life insurance
  • 401k retirement plan
  • Paid holidays and vacation time
Compensation$80,000-$100,000 per year plus overrides and bonuses.

About Salem Media Group

Salem Media Group is a broadcasting company that owns and operates radio stations, websites, and other media properties. The company was founded in 1986 and is headquartered in Camarillo, California. Salem's radio stations feature conservative talk, Christian teaching and talk, and contemporary Christian music. The company also operates websites that provide news, commentary, and other content related to conservative politics and Christian faith. Salem has a national presence with stations and websites in over 40 markets across the United States. The company is publicly traded on the NASDAQ stock exchange.
Learn more about Salem Media Group
Size
1,173 employees
Market Cap
$28.8 million
Industry
Net Income
-$54 million
Founded
1986
5 Year Trend
-1.2%
Revenue
$236.2 million
NASDAQ

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