Bachelor's degree or equivalent experience in sales management or senior living
5-7 years of sales management experience in senior living environments
Strong communication skills
Experience in multi-site management of IL/AL/MC communities
Proficiency in software programs related to sales and marketing processes
Willingness to travel 80% of the time
Responsibilities
Lead the development and execution of sales and marketing strategy for a region
Conduct tours for prospective residents of independent and assisted living communities
Mentor and coach sales teams on guest engagement and follow-up strategies
Plan and implement engaging events to attract prospective residents and professionals
Build relationships with residents, families, and care providers to enhance referrals
Collaborate with Directors of Sales on quarterly marketing plans
Ensure the sales team adheres to value-driven inquiry management
Benefits
Travel compensation for extensive travel requirements
Opportunity to lead a focused sales and marketing team
Engagement in community outreach and event planning
Robust training and employee development programs
Work closely with senior leadership such as Vice Presidents of Marketing and Operations
Full Job Description
The Regional Director of Sales and Marketing, (RDSM) is responsible for the overall development, execution and leadership of the Sales and Marketing strategy for a given region, and, or communities. Immediate Census growth and revenue growth are the top two priorities, and focus areas of this position. SENIOR LIVING EXPERIENCE REQUIRED.
MUST HAVE MULTI-SITE MANAGEMENT of IL/AL/MC communities. 80% Travel outside of the state.
Essential Functions:
Schedule, organize and conduct tours with prospective resident of independent, assisted living and memory care
Observes/coaches sales team, and, or personally responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
Create, plan and implement with Director of Sales, Life Enrichment Director and Executive Director Events to bring in prospective residents and professionals such as, but not limited to: seminars, speakers, and themed events.
Develop and maintain a good working relationship with residents, families and professional providers of care.
Maintains a working knowledge of all software programs.
Assist in training the managers for weekend back up coverage in MOD Rotation.
Coaches each community team how to most efficiently manage move ins and move outs to achieve maximum revenue.
Ensure that every sales team member treats each inquiry with value.
Works closely with the Directors of Sales at assigned communities and National Director of Sales and Marketing in development and implementation of the quarterly marketing plan.
Create and implement a strong community outreach program with the Director of Sales at each assigned community.
Media and Marketing Planning in consultation with the Vice President of Marketing at assigned communities.
Meet occupancy and budget expectations.
In consultation with the Vice President of Sales and Marketing, Vice President of Operations, and the Executive Director, reviews hires, trains, disciplines and terminates departmental employees in accordance with HRA policy.
Keeps Executive Director informed of daily sales activity.
Maintains HRA Hot Board/Move In Move out board.
Communicates any special needs of the incoming resident to the appropriate personnel.
Manage use of sales toolbox at assigned communities.
Assure that staff investigates every alternative before closing a lead.
Keeps informed of all trends, developments, concepts and techniques in his/her field that affect product.
Understand the need of the senior and the aging process.
Update competitive analysis twice a year and sales and marketing plan quarterly or as needed with market changes.
Non-Essential Functions:
Maintain confidentiality of all pertinent information.
Complies with all HRA Policies.
Possesses strong organizational skills and ability to multi-task and meet deadlines
Interacts professionally and effectively with all levels of the organization, residents, family members, etc.
Performs other duties as assigned.
Requirements
Qualifications/Skills/Educational Requirements:
Bachelor degree from a four-year college or university. Or one to two years of experience and/or training, or equivalent of education and experience.
Previous sales management experience in senior living with existing communities and development projects. Strong communication skills.
Extensive travel required
Requirements
Requirements
Qualifications/Skills/Educational Requirements:
Bachelor degree from a four-year college or university. Or one to two years of experience and/or training, or equivalent of education and experience.
Previous sales management experience in senior living with existing communities and development projects. Strong communication skills.
