Generac Power Systems

Regional Development Manager II

Generac Power Systems$80K — $110K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s Degree or equivalent experience
  • 3 years field sales experience in 2 step distribution
  • Strong negotiation skills for complex sales processes
  • Analytical mindset for interpreting business metrics
  • Effective communication skills for diverse audiences
  • Self-motivated for field-based work
  • Proficiency in Microsoft Office and Salesforce

Responsibilities

  • Develop and execute business plans aligned to channel KPIs
  • Analyze territory opportunities and build strategic relationships
  • Grow revenue by expanding product penetration and identifying new business opportunities
  • Deliver sales presentations and training on products
  • Monitor competitive activity and implement growth strategies
  • Support promotional programs and new product launches
  • Coordinate marketing activities with accounts and distribution partners
  • Track and report performance metrics for effectiveness

Benefits

  • Occasional travel up to 50%
  • Opportunity to work independently in a field environment
  • Engagement with senior leaders and diverse audiences
  • Collaboration with regional and national partners
  • Involvement in high-impact marketing and sales strategies
Full Job Description

The Regional Development Manager is responsible for sales growth, market expansion, and go to market strategies for assigned regional distribution partners. This role will develop sales and regional distribution strategies along with marketing communication tactics to ensure execution of programs and market share growth. This position will act as a liaison between assigned regional distribution partners and key installing contractors while working closely with wholesale distribution channel leadership, Director of Sales and internal departments to create business plans for greater market penetration. The Regional Development Manager coordinates all marketing activities with distribution partners; building, designing and executing the plans needed to grow share within the markets of responsibility.

Job Duties:

  • Develop and execute short- and long-term business plans for assigned distribution partners aligned to channel KPIs.

  • Analyze territory opportunities, identify account needs, and build strategic relationships with key decision-makers.

  • Grow revenue by expanding product penetration, increasing parts and service sales, and identifying new business opportunities.

  • Deliver sales presentations and provide training on products and programs.

  • Monitor competitive activity within the territory and implement solution-based strategies to protect and grow share.

  • Support promotional programs and new product launches.

  • Coordinate and execute marketing activities with assigned accounts and distribution partners.

  • Track and report territory performance metrics to measure effectiveness and drive results.

Minimum Requirements:

Education

  • Bachelor’s Degree or equivalent experience

Work Experience

  • 3 years field sales experience in 2 step distribution

Knowledge / Skills / Abilities

  • Strong negotiation skills with the ability to navigate complex sales processes.

  • Analytical mindset with the ability to interpret and apply key business metrics.

  • Clear, effective written and verbal communication skills across diverse audiences, including senior leaders.

  • Confident presentation skills for both individual and group settings.

  • Self-motivated and capable of working independently in a field-based environment.

  • Demonstrated ability to drive process improvements within a matrixed organization.

  • Proficiency in Microsoft Office and Salesforce.

Preferred Qualifications:

Work Experience

  • Experience with electrical and HVAC wholesale distribution partners, electrical contractors, HVAC contractors, from a partnership and business development standpoint.

  • Experience in power generation or installed equipment industries.

Knowledge / Skills / Abilities

  • Strong business and financial acumen, with the ability to analyze and interpret key performance metrics.

  • Relationship Management: Proven ability to build, strengthen, and sustain trusted partnerships with regional and national level accounts to drive mutual growth, engagement, and long-term loyalty.

  • Sales and Channel Growth: Demonstrated success achieving and exceeding sales targets by identifying high-potential accounts, optimizing channel performance, and executing territory growth plans.

Office Environment:

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.Up to 50% travel and valid Driver's License required.

About Generac Power Systems

Generac Power Systems is a manufacturer of backup power generation products for residential, commercial, and industrial customers. The company was founded in 1959 and is headquartered in Waukesha, Wisconsin. Generac operates through two business segments: Domestic and International. The Domestic segment produces generators, transfer switches, and other backup power equipment for residential and commercial customers in the United States. The International segment produces similar products for customers outside the United States. Generac sells its products through a network of dealers and distributors.
Learn more about Generac Power Systems
Size
8,955 employees
Market Cap
$5.6 billion
Industry
Net Income
$350.5 million
Founded
1959
5 Year Trend
+20.9%
Revenue
$2.4 billion
NASDAQ

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