Regional Channel Sales Manager (Northeast)

Avive

$200K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in channel or distribution partner management with proven revenue growth
  • 3+ years of direct selling experience in a high-activity environment
  • Experience in rapidly commercializing products and adapting strategies on-the-fly
  • Strong knowledge of channel sales models, including SaaS and hardware solutions
  • Demonstrated success in training and enabling sales teams
  • Proven regional leadership in partnership-driven sales growth
  • Excellent communication and relationship-building abilities
  • Willingness to travel frequently (50-60%) for field engagements
  • Proactive, self-starter with the ability to thrive in a fast-paced environment

Responsibilities

  • Serve as the main field contact for regional channel sales teams
  • Assist in deal strategies, customer meetings, and closing efforts
  • Facilitate onboarding and training for partner sales reps
  • Provide engaging training sessions and product demonstrations
  • Foster strong regional relationships and local market presence
  • Launch initiatives to enhance brand awareness and excitement
  • Collaborate with partner sales reps on high-value opportunity advancement
  • Monitor and report on regional pipeline health and intelligence
  • Align execution with internal teams through cross-functional collaboration
  • Share insights and feedback gathered from partner sales teams back to the organization

Benefits

  • Opportunities for professional growth and development
  • Engagement with innovative products in a dynamic environment
  • Collaborative and supportive team culture
  • Real-time impact on sales and brand strategy
  • Travel opportunities to meet and support channel partners
Full Job Description
About the Role:

We're looking for a Regional Channel Sales Manager who knows how to build strong, long-lasting relationships with channel partners and make a meaningful impact internally for our partnership team. This isn't a desk job - you'll be out with our partners' sales teams, supporting them in winning deals, onboarding their new reps, and making sure our brand is front-and-center. Along the way, you'll be laser-focused on your KPIs to achieve sales through our partners, while growing Avive's brand presence, awareness, and market share with our channel partners. Working alongside management, you will provide real-time feedback on what is and isn't working, and be a part of the solution to ensure we're maximizing our opportunity with our channel partners in the field.

What You'll Do:

  • Including, but not limited to:


Be the Go-To Partner Resource
  • Serve as the primary field contact for channel sales teams in your region.
  • Jump in on deals with reps - from pipeline strategy to customer meetings to closing support.
  • Help uncover, track, and accelerate large opportunities within the channel's pipeline.


Drive Training & Enablement
  • Onboard our partners' new sales reps alongside their internal training team, ensuring fast ramp-up.
  • Lead engaging trainings and product demos that give our partners' sales teams the confidence and tools to win.
  • Keep our partners' sales teams updated on product updates, positioning, and competitive insights.


Grow Brand Presence in the Field
  • Build strong, regional-level relationships across your territory - know the teams, the customers, and the local dynamics.
  • Be present at channel partner offices, meetings, and events to keep our brand top of mind.
  • Be proactive in launching regional initiatives drive awareness and excitement about our product and brand.


Track Opportunities & Pipeline Impact
  • Partner with our partners' sales reps to identify and advance high-value opportunities.
  • Monitor regional pipeline health, ensuring strategic deals have the right resources behind them.
  • Report field intelligence back to internal teams to shape strategy and improve partner performance.


Collaborate & Share Insights
  • Work cross-functionally with internal sales, marketing, and partner teams to align execution.
  • Provide regular reporting on activities, opportunities, and wins in your territory.
  • Act as the voice of our partners' sales teams back to our organization.


Required Skills & Experience:

  • 5+ years of channel or distribution partner management experience, with a track record of growing relationships and driving revenue.
  • 3+ years of direct selling experience, preferably in a high-activity environment (inside or outside sales).
  • Experience working in organizations who have recently commercialized their product, with a willingness to adjust and audible the strategy in real-time.
  • Strong understanding of channel and channel sales models, selling an innovative solution consisting of both software as a service, coupled with hardware.
  • Proven success in training, enabling, and motivating sales teams.
  • Leading from the front regionally with partnerships teams to help drive sales growth and brand adoption.
  • Excellent communicator and relationship builder with a hands-on, in-the-field presence.
  • Comfortable with frequent regional travel (50-60%) and regular, in-person cadence to achieve sales success.
  • Self-starter mindset - you're resourceful, proactive, and thrive in a fast-paced environment.


KPIs:

  • (Key Performance Indicators)

Success in this role will be measured by activity-driven metrics aligned with channel best practices, leading to achieving a partnership team quota at a regional and nationwide level. Specific targets will be defined by the Manager but will include emphasis on:
  • Pipeline Development: Volume and value of opportunities influenced or advanced with external sales teams.
  • Sales Support Activity: Number of joint customer meetings, ride-alongs, and deal support engagements.
  • Training & Enablement: Frequency and quality of rep onboarding sessions, external trainings, and product demos.
  • Field Engagement: Number of channel partner visits, events supported, and in-field sales activations executed.
  • Brand Presence: Growth of awareness and adoption at the channel level, measured through sales activity, sales growth, event participation, and partner feedback.
  • Reporting & Insights: Accuracy and timeliness of pipeline tracking, activity reporting, and feedback to internal teams.


Anticipated Travel: ~50%

Anticipated OTE: $200,000

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