Inizio Engage is seeking a Regional Business Director to support Cristcot, an established pharmaceutical company with a proven track record in developing novel formulations and optimized drug-device systems, in preparing for a U.S. product launch in ulcerative colitis. This leadership role is critical in building and leading a high-performing field sales team and driving regional execution against national commercial strategy.
The Regional Business Director will hire, lead, and develop a team of Territory Business Managers (TBMs) to achieve and exceed revenue, TRx/NBRx, and market share goals. This individual will translate national objectives into clear regional plans, ensure consistent execution, and foster a culture of accountability, compliance, and high performance.
This role will work cross-functionally with internal and client stakeholders including Marketing, Market Access, Medical Affairs, and Commercial Operations to ensure alignment and successful product adoption.
What will you be doing?
- Hire, develop, and lead a team of Territory Business Managers (TBMs), driving performance above target through structured coaching and development
- Coach team members on consultative selling, account management, and territory planning to meet or exceed goals
- Develop and execute a regional sales strategy aligned with national objectives, focusing on high-value opportunities and target accounts
- Monitor and drive performance metrics including TRx, NRx, market share, and HCP engagement using CRM and analytics tools
- Provide regional insights on payer dynamics, customer needs, and competitive landscape to inform broader commercial strategy
- Foster a culture of accountability, setting clear expectations and managing performance effectively
- Adapt regional strategies based on market changes including competition, access challenges, and payer dynamics
- Lead cross-functional collaboration with Marketing, Medical Affairs, Market Access, and Commercial Operations
- Support adoption of digital and AI-enabled tools to enhance field effectiveness and customer engagement
- Build and maintain strong relationships with key customers, accounts, and healthcare stakeholders
- Ensure compliance with all regulatory, legal, and company policies
- Manage regional budgets and allocate resources effectively to maximize return on investment
What do you need for this position?
- Bachelor’s degree in business, Life Sciences, or related field required
- MBA or advanced degree preferred
- 10+ years of pharmaceutical or biotech sales experience, including multiple product launches
- 2–3 years of first-line leadership experience managing sales teams
- Experience in specialty or complex, payer-driven markets (immunology preferred; gastroenterology a plus)
- Proven track record of leading teams to exceed performance goals in competitive environments
- Strong coaching, leadership, and performance management skills
- Experience using CRM platforms (e.g., Salesforce) and analytics tools (e.g., Tableau, Power BI)
- Strong understanding of compliance and regulatory requirements in pharmaceutical sales
- Excellent communication and stakeholder management skills
- Valid driver’s license and ability to travel extensively within the region
- Willingness to travel 50–70% within the region
The base pay range for this position is $160K – $200K per year. The final compensation offered to a successful candidate will be determined by factors such as experience, skills, internal equity, and business needs.
About Cristcot
Cristcot is in the business of addressing the problem within the problem. They focus on the details and connections that other, major pharma companies have left ignored for years. There are better ways, better drugs and better formulations and we will make them a reality by analyzing, understanding and solving the problems within the problems.
