Public Relations & Marketing Specialist Sr. (Henrico)

Job no:
Work type: Full-Time (Salaried)
Location: Henrico, Virginia
Categories: Public Relations / Communications

Title: Public Relations & Marketing Specialist Sr. (Henrico)

State Role Title: PR & Mktg Spec IV

Hiring Range: $80,000 - $95,000

Pay Band: 5

Agency: Virginia Employment Commission

Location: VEC CENTRAL OFFICE

Agency Website: https://www.vec.virginia.gov/

Recruitment Type: General Public - G

Job Duties

The Virginia Employment Commission (VEC) is seeking a Public Relations and Marketing Specialist Sr. to lead strategic communications that educate Virginians about Unemployment Insurance (UI) and support the successful launch of the Paid Family and Medical Leave (PFML) program. This role develops and implements comprehensive communication strategies, produces high-quality multimedia and visual content, manages media relations, advances digital engagement, and coordinates outreach and stakeholder efforts that strengthen public understanding and trust. The Specialist serves as a trusted advisor to leadership while independently managing complex projects, creating executive communications, supporting crisis response, and ensuring consistent messaging and accessible content across platforms.

Minimum Qualifications
• Strong knowledge of communications, public relations, marketing, and stakeholder engagement.
• Proven ability to independently plan and execute strategic communications initiatives.
• Exceptional writing, editing, and storytelling skills with the ability to simplify complex information for diverse audiences.
• Skilled in media relations with the ability to manage press interactions with sound judgment.
• Expertise in digital communications, content strategy, and social media management.
• Proficient in full-cycle video production, including scripting, filming, lighting, audio, editing, captioning, and post-production.
• Proficiency in graphic design and visual communication for both print and digital materials.
• Experience using professional multimedia tools for video editing, graphic design, photography, and content creation, such as Premiere Pro, Photoshop, Illustrator, InDesign, Lightroom, Synthesia, Canva
• Ability to capture and edit high-quality photography for communication needs.
• Knowledge of accessibility standards, plain-language principles, AP style, and brand governance.
• Strong analytical skills to evaluate engagement metrics and provide data-driven recommendations.
• Ability to manage multiple complex projects and deadlines in fast-paced environments.
• Demonstrated independent judgment and discretion in sensitive or high-profile communication matters.
• Strong collaboration skills with experience leading cross-functional communication efforts.
• Knowledge of effective public education and outreach strategies for government programs.

Additional Considerations
• Experience developing and executing communications strategies in government, public sector, or highly regulated environments.
• Experience supporting executive-level communications.
• Experience planning and executing crisis communications.
• Experience communicating complex programs, policies, or benefits information to diverse audiences.
• Experience supporting the launch, implementation, or promotion of new programs, initiatives, or organizational change efforts.

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to "Your Application" in your account to check the status of your application for this position.

This position is located within the Central Office in Henrico, VA. This is not a remote-work position.

Submission of an online application is required for this position. The VEC does not accept applications, résumés, cover letters, etc., in any other format. When applying for jobs, please ensure your online application and/or résumé are complete with duties and skills associated with your work experience.

Contact Information

Name: VEC Human Resources / Recruitment

Phone: For the most up-to-date status of your application, please refer to your Jobs.Virginia.Gov account. We do not provide application status updates via phone.

Email: [email protected] for recruitment related questions. Emailed applications, résumés, or cover letters will not be accepted. For the most up-to-date status of your application, please refer to your Jobs.Virginia.Gov account.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.

Advertised: 31 Jul 2026 Eastern Daylight Time
Applications close: 09 Aug 2026 Eastern Daylight Time

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