Overview:The Public Relations Manager provides support to the Director of Public Relations (PR) by developing and managing key fashionable and print/online editorial relationships that support the vision and business objectives of vineyard vines.
Key Responsibilities:- Work in partnership with the Director of Public Relations to drive fashion editorial coverage in print and online
- Build and foster strong relationships with the media on national and regional levels
- Develop PR initiatives that increase brand exposure and product awareness
- Develop and execute press strategies for seasonal feature stories, special events and company projects in addition to product focuses
- Oversee all vineyard vines sample requests for National & Regional Print and Digital titles
- Collaborate with agency and internal teams to plan and execute brand, editor and influencer events
- Manage, develop and maximize the potential of the PR team
- Partner with advertising and marketing, wholesale and retail areas to support communication alignment and ensure consistency of messages
- Coordinate press + influencer events and collection previews in regard to press and influencer attendance, correspondence and invitations
- Lead seasonal product walkthrough with editors, identify editorial trends and competitive market information and relate pertinent feedback to key partners
- Provide support to licensee and collaboration partners for seasonal press presentations and/or product launches
- Track relevant departmental budget expenses
What You Bring:- 5+ years of PR or agency experience
- Robust network of media and editorial relationships within the fashion, apparel and lifestyle industry
- Ability to work on competing priorities at the same time
- Able to work with different teams and personalities, and find ways to compromise and do what's best for the business.
- Excellent communication skills and innovative strategist
- Proficient in Google suite (Excel, Slides, Word)
- Strong attention to detail
- Natural eye for fashion and style
- Ability to make decisions based both on "art and science"
- Comfortable with a fast-paced environment and able to be nimble
Every Day Will Feel This Good Because:- We have a fun-spirited entrepreneurial culture filled with truly "good" people
- We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
- We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings, flex spending accounts, life & disability insurance
- We have an onsite gym as well as health & financial wellness programs to keep you active
- We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar
