Hatch

Public Relations Manager

Hatch$90K — $115K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Degree in public relations, communications, journalism, marketing, or related field.
  • 8+ years of experience in public relations, media relations, corporate communications, or social media.
  • Proven experience in strategic communications within a complex global organization, especially in professional services or industrial sectors.
  • Exceptional writing, editing, and storytelling skills with a variety of communications materials.
  • Experience managing projects with multiple stakeholders and approvals.

Responsibilities

  • Report to the Global Director, Public Relations and oversee strategic communications initiatives.
  • Develop and implement PR and social media strategies aligned with corporate objectives.
  • Collaborate with leaders to craft compelling stories that showcase Hatch's expertise.
  • Manage external communications efforts, ensuring timely execution and evaluation.
  • Build relationships with media and influencers to enhance Hatch's visibility and reputation.
  • Lead media relations activities, including outreach and crisis communication support.
  • Oversee Hatch’s social media presence, developing engaging content and measuring performance.

Benefits

  • Flexible work environment to support work-life balance.
  • Opportunities for long-term career development and growth.
  • Collaborative culture focused on innovative solutions and making a difference.
Full Job Description
Requisition ID: 100815

Job Category: Marketing

Location: Mississauga, ON, Canada

As part of our Shared Services group, comprised of Finance, Marketing, Communications, Human Resources, Commercial, Legal and Facilities, we support the business achieve their goals through a range of strong technical capabilities. We ensure delivery of services through the skills of our people, methodologies, and systems.

The Public Relations and Social Media Manager is responsible for developing and implementing integrated public relations, corporate communications, and social media strategies that strengthen Hatch's reputation and support business objectives globally. The role works closely with business leaders, subject matter experts, and regional communications teams to identify compelling stories, manage reputational opportunities and risks, and elevate Hatch's visibility across earned and owned channels.

This is a strategic and hands-on role requiring a communications professional who can translate complex technical, business, and societal topics into engaging content that resonates with media, clients, partners, employees, and other key stakeholders. The successful candidate will be equally comfortable developing long-term communications strategies and executing day-to-day media relations and social media activities.

We're looking for a candidate with a strong background in corporate communications, public relations, and digital storytelling, experience working within a complex global organization, and a proven ability to deliver impactful communications programs that support business growth and brand reputation.

Responsibilities

The Public Relations and Social Media Manager will:
  • Report to the Global Director, Public Relations.
  • Develop and execute public relations and social media strategies aligned with corporate priorities, business objectives, and Hatch's brand positioning.
  • Work closely with business leaders, technical subject matter experts, and marketing teams to identify and promote stories that showcase Hatch's expertise, innovation, project successes, and purpose.
  • Manage external communications programs from planning through implementation, including timelines, approvals, stakeholder coordination, and performance measurement.
  • Build and maintain relationships with media, industry publications, influencers, and other external stakeholders to increase awareness of Hatch and its capabilities.
  • Develop and distribute media materials including news releases, media advisories, fact sheets, executive messaging, briefing materials, Q&A documents, and thought leadership content.
  • Lead proactive and reactive media relations activities, including media outreach, interview coordination, spokesperson preparation, and issues management support.
  • Manage Hatch's corporate social media presence and support regional and business-specific social media initiatives.
  • Develop social media content calendars and oversee the creation of content optimized for various platforms, including LinkedIn, Instagram, YouTube, and emerging channels.
  • Monitor social media trends, emerging issues, and industry conversations while identifying opportunities to increase engagement and visibility.
  • Measure, analyze, and report on media relations and social media performance, providing recommendations based on insights, best practices, and industry benchmarks.
  • Collaborate with digital, design, and marketing teams to support integrated campaigns and ensure consistency across communication channels.
  • Identify opportunities to strengthen Hatch's reputation through strategic communications, partnerships, and participation in industry events and forums.
  • Support crisis communications planning and execution, including media monitoring, issue assessment, stakeholder communications, and response development.
  • Develop and promote public relations best practices, governance processes, and social media guidelines across the organization.
  • Mentor and collaborate with communications specialists and marketing colleagues while helping to build communications capabilities across the business.


Requirements of the Role:

  • Degree in public relations, communications, journalism, marketing, or a related discipline.
  • Minimum 8+ years of experience in public relations, media relations, corporate communications, social media, or a related field.
  • Experience developing and executing strategic communications programs within a complex global organization, preferably in professional services, engineering, infrastructure, or industrial sectors.
  • Strong understanding of media relations, reputation management, corporate communications, digital communications, and social media strategy.
  • Exceptional writing, editing, storytelling, and content development skills.
  • Proven experience developing a wide range of communications materials, including media materials, executive communications, social media content, thought leadership, and corporate messaging.
  • Experience managing communications projects involving multiple stakeholders, priorities, and approval processes.
  • Strong understanding of social media platforms, content strategy, community engagement, analytics, and emerging trends.
  • Demonstrated ability to identify and manage reputational risks while exercising sound judgment and discretion.
  • Experience supporting executive visibility programs, spokesperson development, and issues management initiatives.
  • Strong project management skills with the ability to balance strategic priorities and day-to-day deliverables.
  • Role requires an individual with business acumen, confidence, excellent judgment, and interpersonal skills that can consult, influence, and collaborate with colleagues across different leadership levels, geographies, and business groups.
  • Ability to work independently, manage competing priorities, and make informed decisions regarding escalation and stakeholder engagement.
  • Familiarity with communications measurement tools, media monitoring platforms (Meltwater), and social media management tools is considered an asset.


Base salary range: $90-000-115,000

At Hatch, we are committed to fair and equitable compensation practices. In accordance with legislated pay transparency requirements, the expected salary range for this position is based on current market data and aligned with internal pay structures to ensure consistency and fairness.

Your individual compensation within this range will depend on factors such as skills, experience, qualifications and location. In addition to base pay, our total rewards package may include performance-based incentives, comprehensive benefits, and other programs designed to support your well-being and growth.

Why join us?
  • Work with great people to make a difference
  • Collaborate on exciting projects to develop innovative solutions
  • Top employer


What we offer you?

  • Flexible work environment
  • Long term career development
  • Think globally, work locally


Don't meet every single requirement? You don't need to. At Hatch, we are building a diverse, inclusive workplace that fosters innovation. If you're interested in this role, we encourage you to apply even if your past experiences don't perfectly align with the skills we've listed.

About Hatch

Hatch is a Japanese company that designs and manufactures eyewear. The company was founded in 2011 by Chris Esposito and is headquartered in Tokyo, Japan. Hatch offers a variety of eyewear products, including sunglasses and prescription glasses, and is known for its minimalist designs. The company has collaborated with a number of other brands and designers, including Porter Yoshida & Co. and Alexander Wang. Hatch has a small but dedicated following and has been featured in a number of fashion publications.
Learn more about Hatch
Size
100 employees
Industry
Founded
2010

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