• Public Relations & Reactive Media Support – Serve as the day-to-day contact for PR, reputation management and communications agency partners, leading execution of public relations strategies.
• Support reactive media relations efforts by researching inbound requests, gathering background information, and preparing executive summaries and draft responses.
• Coordinate approval workflows for media responses, press materials and reactive communications
• Assist in executing proactive public relations campaigns aligned to company priorities and brand objectives
• Support development of press releases, messaging materials and external communications content
• Monitor media coverage and contribute to monthly communications and KPI reporting
• Digital Reputation Management – Operationalize reputation management strategies to support 30 market locations, partnering with cross-functional teams to support reputation improvement initiatives
• Monitor online sentiment, SERP visibility, review trends and reputation risks across platforms including Google Reviews and other consumer review channels
• Leverage digital tools to identify trends, risks and opportunities and contribute insights and recommendations that improve sentiment, ratings and overall brand perception
• Storytelling & Content Support – Serve as an internal journalist by identifying and developing external storytelling opportunities across the organization
• Conduct interviews and gather information to develop feature stories, executive narratives and newsroom content
• Support ongoing brand narrative development for Progress Residential and BH
• Contribute content for owned channels, including newsroom and LinkedIn support as needed
• Process & Cross-Functional Coordination – Maintain PR policies, processes and standard operating procedures, ensuring communications activities align with established approval processes and brand standards

QUALIFICATIONS

• Bachelor’s degree in Public Relations, Communications, Journalism or related field
• 8+ years of experience in corporate communications, public relations or reputation management
• Strong experience supporting reactive media relations and reputation management initiatives
• Excellent writing, editing and research skills with strong attention to detail
• Experience coordinating agency partners and managing multiple projects simultaneously
• Ability to analyze data and trends to develop actionable recommendations
• Strong judgment and ability to manage sensitive or high-visibility issues professionally
• Experience working cross-functionally in a fast-moving corporate environment
• Familiarity with reputation monitoring and media intelligence tools such as Meltwater, SEMrush or similar platforms
• Corporate communications and reputation management experience strongly preferred